Vice President Marketing & Ecommerce

Vaughan Executive Partners, LLC; Wisconsin; On-site; USD 180,000 - 240,000; Full time

Job summary

Vaughan Executive Partners, LLC is seeking a Vice President of Marketing and Ecommerce to lead marketing and digital functions across the organization, including ecommerce, print media, digital marketing, social media, loyalty, retail media networks, and mobile marketing.

The role focuses on translating enterprise strategy into actionable plans, driving growth, engagement, and brand differentiation, with end-to-end P&L accountability for digital business lines and overseeing marketing programs

Qualifications

• Bachelor's degree required in Marketing, Business Admin, or related field.
• 15+ years in marketing/ecommerce with senior leadership in multi-channel initiatives.
• Experience managing an ecommerce P&L and budgets.
• Proven ability to lead large teams across functions.
• Strong written and verbal communication skills.
• Strategic thinking and analytical abilities.
• Servant leadership and values-driven leadership.

Responsibilities

• Provide short- and long-term strategic vision for marketing and ecommerce across the organization.
• Partner with executive leadership to shape priorities and translate strategy into roadmaps with KPIs and timelines.
• Lead development and execution of integrated, omni-channel marketing strategies.
• Collaborate cross-functionally with Merchandising, Operations, IT, Finance, and Store Leadership.
• Own the ecommerce P&L, including revenue growth and cost management.
• Develop financial plans, forecasts, and investment cases for growth.
• Define and manage key business metrics and ROI for channels.
• Manage overall marketing budget and allocate resources for ROI.
• Oversee daily operations of core marketing functions (print, digital, ecommerce, social, loyalty).
• Ensure consistent brand positioning and localized relevance across markets.
• Identify and implement marketing tech, analytics, and automation improvements.
• Monitor market dynamics to stay ahead of industry trends.
• Build cross-functional relationships for alignment and execution.
• Lead and develop a high-performing team with a culture of accountability and innovation.
• Oversee associate development and succession planning.

Skills

Strategic leadership

P&L ownership

Cross-functional collaboration

Digital marketing strategy

Team development

Communication skills

Analytics

Strategic thinking

Education

Bachelor’s degree in Marketing or related field

Tools

Marketing tech stack

Web analytics

SEO

Marketing automation

Job description

Vaughan Executive Partners has been exclusively retained by a leading retailer to identify a Vice President of Marketing and Ecommerce. This individual will be responsible for leading and evolving key marketing and digital functions across the organization, including ecommerce, print media, digital marketing, social media, loyalty, retail media networks, and mobile marketing. The role will focus heavily on translating enterprise strategy into actionable marketing plans that drive growth, engagement, and brand differentiation, while maintaining end-to-end P&L accountability for digital business lines and overseeing the strategy, operations, and cross-functional alignment of company-wide marketing programs.

Key Responsibilities

• Provide short- and long-term strategic vision for all marketing and ecommerce functions across the organization.
• Partner with executive leadership to shape marketing priorities and translate enterprise strategy into actionable roadmaps with defined KPIs, timelines, and deliverables.
• Lead the development and execution of integrated, omni-channel marketing strategies aligned with enterprise goals and growth priorities.
• Collaborate cross-functionally with Merchandising, Operations, IT, Finance, and Store Leadership to execute marketing programs that support company-wide initiatives.
• Own the ecommerce P&L, including revenue growth, margin, partnership and fulfillment economics, marketing investment, and operating expenses.
• Develop financial plans, forecasts, and investment cases that support sustainable growth and optimize business performance.
• Define and manage key business metrics, including sales growth and penetration, conversion rate, average order value (AOV), repeat purchase and retention, fulfillment performance, cost per order, and digital customer satisfaction.
• Manage and optimize the overall marketing budget, ensuring alignment with strategic priorities, measurable business outcomes, and improved ROI across all channels.
• Oversee day-to-day operations of core marketing functions, including print media operations, digital marketing, ecommerce platforms, social media, loyalty, and mobile customer engagement channels.
• Ensure consistent brand positioning and localized relevance across all markets to drive sales growth, elevate the guest experience, and strengthen brand differentiation.
• Identify, evaluate, and implement best practices, marketing technology tools, analytics, and automation technologies to streamline processes and elevate marketing capabilities.
• Monitor local, regional, and national market and sales dynamics to ensure proactive responsiveness to industry trends and emerging opportunities.
• Build and maintain strong cross-functional relationships across all levels of the organization to ensure alignment, visibility, and guest-focused execution.
• Lead, mentor, and develop a high-performing team of directors, managers, and associates while fostering a culture of accountability, innovation, and continuous improvement.
• Oversee associate development within the marketing organization, including coaching, performance management, positive accountability, and succession planning.

Core Competencies

• Bachelor’s degree in Marketing, Business Administration, or a related field required.
• 15+ years of progressive marketing and ecommerce experience, with at least 5+ years in a senior executive leadership role managing large teams and complex, multi-channel initiatives within the Convenience or grocery industries.
• Direct, proven experience managing an ecommerce P&L, financial modeling, budget optimization, and key digital growth metrics, including AOV, lifetime value (LTV), conversion, and fulfillment cost per order.
• Proven track record leading integrated, multi-channel marketing campaigns across digital marketing, loyalty platforms, mobile apps, SEO, and in-house print operations.
• Deep knowledge of digital marketing tools, web analytics, marketing technology stacks, performance measurement frameworks, and modern ecommerce platforms.
• Demonstrated ability to develop and execute strategic marketing initiatives that support revenue growth, customer engagement, retention, and brand differentiation.
• Strong financial acumen and experience developing budgets, forecasts, investment cases, and performance measurement frameworks.
• Proven ability to lead, develop, and inspire high-performing teams while driving accountability, innovation, and continuous improvement.
• Exceptional written and verbal communication skills, with the ability to influence and align cross-functional stakeholders at all levels of the organization.
• Strong strategic thinking, business judgment, analytical skills, and the ability to translate enterprise objectives into actionable plans.
• Demonstrated servant leadership and a commitment to organizational values, mission, and leadership principles.