Ecommerce Growth Marketing Specialist

Green Bay Packers, Inc. and its subsidiaries; Green Bay (WI); On-site; USD 45,000 - 65,000; Full time

Job summary

The Green Bay Packers, Inc. and its subsidiaries are seeking an Ecommerce Marketing Specialist to support and grow the Packers Pro Shop digital commerce initiatives.

This role plans, coordinates, and analyzes marketing campaigns across website content, email, digital ads, paid search, and social media. You will collaborate with teams to maintain brand standards, manage the email and SMS channels, monitor budget and performance, and help shape future marketing strategies through data-driven

Qualifications

• Bachelor’s degree in marketing or related field required.
• 2-5 years of relevant ecommerce experience.
• Expert editing, proofreading, organizational, and interpersonal skills.
• Detail-oriented with high quality standards.
• Ability to collaborate across teams and navigate resources.
• Capable of multitasking and managing workloads.
• Creative, analytical thinking and adaptability.
• Experience with CMS, analytics, SEO, and social platforms.
• Adobe Creative Cloud proficiency; HTML/CSS a plus.

Responsibilities

• Brainstorm and coordinate impactful marketing campaigns for website, email, banner ads and social media; track effectiveness.
• Collaborate on marketing calendar across internal and external teams to align brand efforts.
• Write, proof, and monitor marketing copy for emails, website, and social assets.
• Manage social platforms including content creation, performance analysis, and customer service.
• Ensure high brand standards and accuracy in all marketing efforts.
• Analyze campaign results and present marketing financial recaps.
• Manage email marketing budget and forecast.
• Assist influencer marketing by coordinating PR boxes and tracking results.
• Analyze data to shape future marketing strategies.
• Build, test, and document links used in assets for website, email, and ads.
• Assist SMS marketing campaigns with planning and segmentation.
• Work with brand, merchandising, and digital teams to keep messaging on-brand.
• Research and A/B test new marketing opportunities and update features from data.
• Provide direction to the ecommerce intern.
• Assist in website regression and UAT testing.
• Be flexible for nights, weekends, game days, holidays, and events.

Skills

Editing

Proofreading

Interpersonal skills

Organizational skills

Multi-tasking

Team collaboration

Excel

Content management

HTML/CSS

Education

Bachelor’s degree in marketing or related field

Tools

CMS

Google Analytics

Adobe Analytics

Adobe Creative Cloud

Excel

HTML/CSS

Job description

The Green Bay Packers, Inc. and its subsidiaries are seeking an Ecommerce Marketing Specialist to support and grow the Packers Pro Shop digital commerce initiatives.

This role plans, coordinates, and analyzes marketing campaigns across website content, email, digital ads, paid search, and social media. You will collaborate with teams to maintain brand standards, manage the email and SMS channels, monitor budget and performance, and help shape future marketing strategies through data-driven