Ecommerce Growth & Campaigns Specialist

Green Bay Packers; Green Bay (WI); On-site; USD 55,000 - 75,000; Full time

Job summary

The Green Bay Packers are seeking an Ecommerce Marketing Specialist to support digital commerce initiatives across marketing channels. You will plan, coordinate, and analyze campaigns via website content, email marketing, digital ads, paid search, and social media.

You will brainstorm and execute impactful campaigns, collaborate with internal and external teams, and ensure brand standards across all marketing efforts.

Qualifications

• Bachelor’s degree in marketing or related field required.
• 2–5 years of relevant ecommerce experience.
• Excellent editing, proofreading, organizational and interpersonal skills.
• Detail-oriented with high quality standards.
• Able to collaborate across teams and navigate internal resources.
• Able to manage multiple tasks and workload efficiently.
• Creative thinker with problem-solving and adaptability.
• Proficient in Microsoft Office, especially Excel.
• Experience with CMS, digital analytics (Google/Adobe), SEO and social platforms.
• Knowledge of Adobe Creative Cloud.
• HTML/CSS knowledge a plus.

Responsibilities

• Brainstorm and coordinate marketing campaigns for website, email, banners and social media.
• Review, track, and report campaign effectiveness.
• Collaborate on marketing calendar with internal and external teams.
• Write, proof and monitor marketing copy across channels.
• Manage social media content, performance analysis and customer service.
• Ensure brand standards and accuracy in all marketing efforts.
• Analyze results and present marketing financial status and opportunities.
• Manage email marketing budget and forecasting.
• Assist with influencer marketing and tracking results.
• Help analyze marketing data to shape future strategies.
• Build, test and document links for assets across website, email and ads.
• Support SMS campaigns including audience segmentation and tracking.
• Work with brand/merch/digital teams to keep messaging aligned.
• Research and test new marketing opportunities; update features based on analysis.
• Provide direction to ecommerce intern.
• Assist in website regression and UAT.
• Flex schedule including nights, weekends, game days, holidays.

Skills

Marketing strategy

Campaign analysis

Content creation

Email marketing

Social media management

Google Analytics

SEO

Adobe Creative Cloud

HTML/CSS

Education

Bachelor’s degree in marketing or related field

Tools

CMS platforms

Google Analytics

Excel

Job description

The Green Bay Packers are seeking an Ecommerce Marketing Specialist to support digital commerce initiatives across marketing channels. You will plan, coordinate, and analyze campaigns via website content, email marketing, digital ads, paid search, and social media.

You will brainstorm and execute impactful campaigns, collaborate with internal and external teams, and ensure brand standards across all marketing efforts.