Chief Marketing & Growth Officer

Bigcommerce; United States; Sur place; USD 240 000 - 360 000; Plein temps

Résumé du poste

Commerce.com, parent to BigCommerce, Feedonomics, and Makeswift, seeks a visionary VP of Marketing to lead marketing for Feedonomics and its commerce ecosystem. The role owns the marketing P&L, shapes strategy across brand, demand generation, product marketing, and customer advocacy, and partners with the C-suite to drive scalable growth.

You will build and scale a multi-functional marketing organization, define segment strategies, align investments with priorities, and serve as the executive

Qualifications

• 12+ years of marketing experience, including significant time in a senior leadership role owning multi-function marketing organizations

Responsabilités

• Set the overall marketing strategy for Feedonomics, connecting brand, demand generation, product marketing, and customer advocacy into one coherent narrative and operating plan
• Define how marketing prioritizes across customer segments (including Mid Market and Enterprise), balancing near-term pipeline needs against long-term brand and category investment
• Represent marketing in company-wide strategic planning, working directly with the CMO and executive leadership team to align marketing investment with business priorities
• Own the marketing-sourced pipeline and revenue number across all segments, with full accountability for forecasting, performance, and in-flight strategy adjustments
• Set budget and resource allocation across demand generation, product marketing, brand, and retention functions, and defend that investment with clear ROI
• Partner with Sales and Finance leadership on shared revenue targets, funnel efficiency, and go-to-market alignment
• Own the company's brand positioning for Feedonomics & BigCommerce and ensure segment-level messaging (led by your team) rolls up into one consistent, differentiated market position
• Set the go-to-market strategy for major product launches and act as the executive sponsor connecting Product, Sales, and Marketing on roadmap and positioning decisions
• Ensure the voice of the customer - across every segment - is represented at the leadership table
• Set the strategy for turning customers into advocates and reducing churn through marketing-led retention and expansion programs
• Champion customer marketing as a growth lever, not a support function, and ensure it's resourced and measured accordingly. Will be measured on NPS.
• Partner with Customer Success leadership on a shared lifecycle strategy from first touch through renewal and expansion
• Build, lead, and scale a marketing team, setting the standard for speed, ownership, and storytelling across the function
• Recruit, develop, and retain senior marketing leaders; build a bench of talent ready to grow into bigger roles
• Create a culture where marketing moves fast without sacrificing brand integrity, and where every leader in the org is accountable for a number, not just activity
• Serve as marketing's executive partner to Sales, Product, Customer Success, and Shared Services leadership, setting the operating model that lets segment teams move quickly
• Own marketing's relationship with the executive team and, where applicable, the Board - communicating strategy, performance, and market insight clearly and confidently
• Model the strategic thinking, storytelling, and analytical rigor you expect from every leader on your team
• 12+ years of marketing experience, including significant time in a senior leadership role owning multi-function marketing organizations

Description du poste

Commerce.com, parent to BigCommerce, Feedonomics, and Makeswift, seeks a visionary VP of Marketing to lead marketing for Feedonomics and its commerce ecosystem. The role owns the marketing P&L, shapes strategy across brand, demand generation, product marketing, and customer advocacy, and partners with the C-suite to drive scalable growth.

You will build and scale a multi-functional marketing organization, define segment strategies, align investments with priorities, and serve as the executive