VP of Marketing

Ladders; United States; Remoto; USD 200.000 - 250.000; Tempo integral

Benefícios oferecidos por esta vaga

Remote-first culture

Competitive compensation

Flexible time off

Comprehensive benefits package

401(k) plan

Pet insurance

Resumo da vaga

Ladders is seeking a VP of Marketing to steer go-to-market direction, strengthen market positioning, and accelerate revenue growth. This remote, executive role partners with sales and cross-functional teams to align messaging, optimize the funnel, and support expansion into enterprise markets using data-driven marketing and performance measurement.

The ideal candidate brings 8–10+ years of leadership in B2B SaaS and cybersecurity, with a track record of scalable growth, multi-channel strategies,

Qualificações

• 8–10+ years of marketing leadership in B2B SaaS and cybersecurity.
• Experience scaling to enterprise markets with growth strategy.
• Expertise in demand generation, funnel optimization, multi-channel marketing.
• Strong product marketing skills including positioning and competitive analysis.
• Ability to measure and optimize campaign effectiveness for leads.

Responsabilidades

• Develop and lead strategic marketing initiatives to enhance market presence.
• Use data-driven decision-making to optimize marketing performance.
• Collaborate across departments to align marketing with sales goals.
• Track and optimize key performance metrics to support revenue growth.
• Lead marketing innovation to stay ahead of trends and technologies.

Conhecimentos

Go-to-market strategy

Data-driven marketing

Demand generation

B2B SaaS

Cybersecurity

Leadership

Descrição da vaga

For our client, we are seeking a VP of Marketing to join the team of a leader in the Information Technology space.

This leader is looking for an executive marketer who can shape go-to-market direction, strengthen market positioning, and accelerate revenue growth. The role will partner closely with sales and other internal teams to align messaging, optimize the funnel, and support expansion into the enterprise market. You will also bring a data-driven approach to marketing innovation, process development, and campaign performance measurement.

Location: Remote

Compensation: $200,000 – $250,000 annually

Responsibilities

• Develop and lead strategic marketing initiatives to enhance market presence
• Use data-driven decision-making to optimize marketing performance
• Collaborate across departments to align marketing with sales goals
• Track and optimize key performance metrics to support revenue growth
• Lead marketing innovation to stay ahead of trends and technologies

Qualifications

• 8-10+ years of marketing leadership experience, preferably in B2B SaaS and cybersecurity
• Experience scaling a company into the enterprise market with integrated growth strategies
• Expertise in demand generation, funnel optimization, and multi-channel marketing
• Strong product marketing skills, including positioning and competitive analysis
• Proven ability to measure and track campaign effectiveness for lead conversion
• Exceptional leadership, collaboration, and communication abilities
• Ability to design and implement scalable marketing processes using AI

Benefits

• Competitive salary plus performance-based bonuses
• Remote-first culture promoting work-life balance
• Flexible time off policy for employee wellness
• Comprehensive benefits package covering medical, dental, and vision
• 401(k) plan with additional benefits including pet insurance
• Paid time off from Christmas through New Year's Day

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.