VP, Product Marketing

Ladders; United States; Remote; USD 160,000 - 200,000; Full time

Benefits offered by this job

Medical insurance

Flexible PTO

Holidays: US and Canada

Home office stipend

401(k)/RRSP

Parental leave

In-person meetups

SF and Toronto offices

Job summary

Ladders is seeking a VP of Product Marketing to own the marketing function for a growing AI-native B2B SaaS business operating remotely. You will shape positioning, launches, and adoption, partnering with product and engineering, sales, and cross-functional teams to translate tech innovation into customer value.

You will guide go-to-market strategy, strengthen sales enablement, and inform roadmap decisions through market and user insights.

Qualifications

• 12+ years of product marketing experience in B2B SaaS.
• Proven track record leading product marketing for AI-native products.
• Strong collaboration with Sales leadership to align GTM strategies and drive revenue.
• Expertise in communicating technical concepts to non-technical audiences.
• Ability to influence and navigate through complex organizational structures.

Responsibilities

• Own and execute the company's comprehensive product marketing strategy.
• Collaborate with product and engineering leadership on launching new features and measuring adoption metrics.
• Develop sales enablement content to enhance deal velocity across market segments.
• Conduct market analysis to inform product roadmap decisions based on user signals.
• Build and mentor a high-performing product marketing team while fostering cross-functional partnerships.

Skills

12+ years experience

AI-native products

Sales alignment

Technical communication

Influence in org

Job description

For our client, we are seeking a VP, Product Marketing to join the team of a leader in the Legal & Accounting space.

This leader will own the product marketing function for a growing AI-native B2B SaaS business, shaping how new capabilities are positioned, launched, and adopted in the market. The role will partner closely with product and engineering leadership, sales, and other cross-functional stakeholders to translate technical innovation into clear customer value. It will also guide go-to-market strategy, strengthen sales enablement, and help inform roadmap decisions through market and user insights.

Location: Remote

Compensation: $160,000 – $200,000 annually

Responsibilities

• Own and execute the company's comprehensive product marketing strategy
• Collaborate with product and engineering leadership on launching new features and measuring adoption metrics
• Develop sales enablement content to enhance deal velocity across market segments
• Conduct market analysis to inform product roadmap decisions based on user signals
• Build and mentor a high-performing product marketing team while fostering cross-functional partnerships

Qualifications

• 12+ years of experience in product marketing in B2B SaaS environments
• Proven track record of leading product marketing for AI-native products
• Strong collaboration with Sales leadership to align GTM strategies and drive revenue
• Expertise in communicating technical concepts to non-technical audiences
• Ability to influence and navigate through complex organizational structures

Benefits

• Choice of medical, dental, and vision insurance plans for employees and families
• Flexible paid time off and sick leave options
• 10 US observed holidays and Canadian statutory holidays dependently
• Home office stipend provided
• 401(k) for US employees and RRSP for Canadian employees
• Paid parental leave included
• Opportunities for local in-person meet-ups
• Offices located in San Francisco and Toronto

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.