VP, Marketing

Ladders; United States; À distance; USD 197 000 - 275 000; Plein temps

Avantages offerts par ce poste

Competitive salary + equity

Company sponsored 401(k)

Generous PTO

Paid parental leave

Work from anywhere

Annual team-wide and department offis

Comprehensive health plans

Phone stipend

Résumé du poste

Ladders is seeking a VP of Marketing to lead the marketing function end to end, building brand, demand, product marketing, and content capabilities for a fast-growing B2B SaaS business. This remote role partners with Sales, Product, and executives to sharpen positioning and accelerate pipeline.

The role requires 10+ years in B2B SaaS marketing leadership, with a proven ability to scale modern marketing motions, drive growth, and manage cross-functional teams across a high-growth startup

Qualifications

• 10+ years of B2B SaaS marketing leadership experience.
• Experience building marketing functions that generate measurable pipeline.
• Strong leadership to hire, develop, retain high-performing teams.
• Deep expertise in product marketing, demand generation, and go-to-market strategy.
• Familiarity with Salesforce, HubSpot, and analytics platforms.

Responsabilités

• Build and lead marketing across performance, brand, demand, content, and product marketing.
• Drive top-of-funnel growth with brand and performance marketing.
• Create product marketing to highlight platform value and launches.
• Partner with Sales to drive qualified pipeline and revenue.
• Collaborate with Product to translate innovations into messaging.
• Own messaging and positioning to reflect customer value.
• Scale marketing programs across digital channels and lifecycle.

Connaissances

Marketing leadership

Go-to-market

Product marketing

Demand generation

Team leadership

Analytical skills

Outils

Salesforce

HubSpot

Analytics platforms

Description du poste

For our client, we are seeking a VP, Marketing to join the team of a leader in the Business Services space.
This leader will own the marketing function end to end, with responsibility for building brand, demand generation, product marketing, and content capabilities that support growth. The role is highly cross-functional and will partner closely with Sales, Product, and executive leadership to sharpen positioning, accelerate pipeline, and translate product innovation into clear market value. It is a strong fit for an experienced marketing executive who can scale a modern B2B SaaS motion in a high-growth environment.
Location: Remote
Compensation: $197,000 – $275,000 annually

Responsibilities

• Build and lead the marketing organization across performance marketing, brand, demand generation, content, and product marketing
• Drive top-of-funnel acquisition and pipeline growth through a balanced mix of brand and performance marketing
• Develop a product marketing function that highlights the company's platform value and supports product launches
• Partner with Sales to ensure marketing programs drive qualified pipeline and revenue
• Work with Product to translate innovations into compelling external narratives
• Own the company's messaging and positioning, ensuring real customer value is communicated
• Build scalable marketing programs across digital channels and lifecycle marketing

Qualifications

• 10+ years of B2B SaaS marketing leadership experience, ideally in a high-growth startup or scale-up environment
• Experience building marketing functions that generate measurable pipeline and support enterprise sales motions
• Strong leadership skills with the ability to hire, develop, and retain high-performing teams
• Deep expertise in product marketing, demand generation, and go-to-market strategy
• Familiarity with modern marketing technology stacks including Salesforce, HubSpot, and analytics platforms
• Excellent communication, analytical, and organizational skills with influence across executive teams

Benefits

• Competitive salary + equity, with ample room for career growth
• Company sponsored 401(k)
• Generous PTO
• Paid parental leave
• Flexibility to work from anywhere
• Annual team-wide and department offsites
• Comprehensive medical, vision, and dental plans with full coverage for employees + 80% coverage for dependents
• $50/month phone stipend

Our client is an equal opportunity employer.