VP of Marketing

POP; Philadelphia (Philadelphia County); Ibrido; USD 180.000 - 300.000; Tempo pieno

Descrizione del lavoro

Pop! Promos, a Philadelphia-based supplier of custom branded merchandise, is seeking a VP of Marketing to own the brand, the value proposition and the demand engine that gets us there.

You'll report to our CEO, lead our demand generation and creative teams, and share a revenue number with our sales leaders. Your job is to grow how many distributors buy from us and how deeply, and to help those distributors win their own clients with the creative and products we put in their hands.

Competenze

• 10+ years of marketing leadership, including revenue ownership in B2B channels.
• Proven success building demand via resellers or distributors with end-customer relation.
• Experience owning brand, demand gen and creative as one function.
• Hands-on marketing automation and ABM with CFO-trusted attribution.

Mansioni

• Grow distributor penetration and drive order growth across partners.
• Turn creative team into a sales engine with faster turnaround.
• Own demand generation, automation and ABM with revenue attribution.
• Refine ICPs and articulate value to distributors and end users.
• Lead go-to-market for new product launches with a four-month process.
• Develop marketing leaders and defend the annual budget.

Conoscenze

Marketing leadership

Revenue ownership

Demand generation

Brand management

Marketing automation

ABM / attribution

CRM proficiency

Team leadership

Formazione

Bachelor's degree in relevant field

Strumenti

HubSpot

SugarCRM

Claude

Google Workspace

Asana

Descrizione del lavoro

Description

Pop! Promos is a Philadelphia-based supplier of custom branded merchandise, sold exclusively through promotional products distributors across the country. Founded in 2011 on the idea that custom merchandise should be easy to get right ("Custom Made Simple" is still how we describe it today), we've been recognized as one of Philadelphia's fastest-growing companies and named to the Inc. 500 list. We're now pushing forward on our growth goals, and we're hiring a VP of Marketing to own the brand, the value proposition and the demand engine that gets us there.

This is not a communications seat. You'll report to our CEO, lead our demand generation and creative teams, and share a revenue number with our sales leaders. Your job is to grow how many distributors buy from us and how deeply, and to help those distributors win their own clients with the creative and products we put in their hands.

What you'll do

• Grow distributor penetration: more ordering distributors, more first orders and reactivations, and more products and end users per distributor.
• Turn our creative team into a sales engine, raising the share of product virtuals that become orders without slowing turnaround.
• Own demand generation, marketing automation (HubSpot integrated with SugarCRM) and account-based marketing, with attribution that ties campaigns to closed revenue.
• Sharpen our distributor and end-user ICPs and tell one value proposition two ways: to the distributor, and to the end user through the distributor.
• Lead go-to-market for new product launches inside a documented four-month launch process.
• Lead and develop two marketing leaders, and build and defend the annual marketing budget.
• Partner with our VPs of Inside Sales and Field Sales as peers, and report on a weekly scorecard.

Requirements

What you bring

• 10+ years of marketing leadership, including 5+ years carrying a revenue or pipeline number in a B2B channel business.
• Proven success building demand through resellers or distributors who own the end-customer relationship. We'll ask for a specific example.
• A track record of driving organic growth by improving what exists, without giving up margin.
• Experience owning brand, demand generation and creative as one integrated function.
• Hands-on experience building marketing automation and ABM programs with attribution a CFO trusts.
• Comfort being measured weekly on commercial outcomes, not impressions.
• A record of developing managers into stronger leaders.
• Fluency with CRM, marketing automation and AI tools (SugarCRM, HubSpot, Claude, Google Workspace, Asana).
• Willingness to work in a Hybrid capacity from our Philadelphia office.

Nice to have

• Branded merchandise experience, or channel marketing in IT (VAR and MSP programs), building products, foodservice or manufacturing through distribution.
• HubSpot experience.
• Experience with EOS or a similar operating cadence.

Why Pop! Promos

• A seat at the leadership table, reporting to the CEO, with real ownership of how the company grows.
• Creative is one of the things we're known for, and you'll get to make it a competitive advantage.