VP of Marketing

Jobgether; Oregon; Hybrid; USD 225,000 - 275,000; Full time

Benefits offered by this job

Executive leadership role

Fully remote (US)

Competitive compensation

Job summary

Partner Company is seeking an experienced VP of Marketing in the United States to lead marketing strategy, drive demand generation, and accelerate revenue growth within a fast-growing cybersecurity environment. You will oversee brand, product marketing, digital experience, partner marketing, and sales enablement while shaping an AI-driven marketing strategy.

The role reports to executive leadership and involves hands-on execution with cross-functional collaboration across Sales, Product, and

Qualifications

• At least 10 years of progressively responsible marketing experience, including significant leadership in strategy, execution, and team development.
• Executive-level marketing leadership with ability to translate objectives into actionable strategies and measurable outcomes.
• Cybersecurity industry experience in a technology-driven or high-growth environment.
• Strong revenue-oriented marketing experience: demand gen, pipeline contribution, customer acquisition and expansion.
• Experience leading and coaching marketing teams with clear performance expectations and accountability.

Responsibilities

• Develop, lead, and execute an integrated marketing strategy aligned with corporate objectives, revenue targets, and go-to-market priorities.
• Oversee marketing functions including strategic marketing, product marketing, brand management, demand generation, partner marketing, and sales enablement.
• Build and develop a high-performing marketing team through recruitment, coaching, and establishing performance standards.
• Drive hands-on execution of priority initiatives with scalable processes and operational excellence.
• Develop sales and partner enablement resources, including presentations, assets, messaging, and performance insights.
• Design and implement demand generation programs supporting acquisition, pipeline development, expansion, and revenue growth.
• Collaborate with Sales, Product, and Customer Success to align messaging, launches, and lead handoffs.
• Lead product marketing, customer marketing, product launches, and development of sales tools and resources.
• Develop and own the AI marketing strategy, leveraging AI across content, personalization, analytics, SEO/GEO, lead scoring, and campaign optimization.
• Establish KPIs to measure AI adoption and its business impact, including time savings and conversion improvements.
• Manage the marketing budget, forecasting, resource allocation, and performance measurement.
• Monitor campaign effectiveness, attribution, and ROI to optimize activities.

Job description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a VP of Marketing based in the United States.

We are seeking an experienced VP of Marketing to lead marketing strategy, strengthen market positioning, and accelerate revenue growth within a fast-growing cybersecurity environment. As a member of the executive leadership team, you will translate business objectives into measurable marketing initiatives that drive demand generation, customer acquisition, and expansion. You will oversee an integrated marketing function spanning brand strategy, product marketing, digital experience, partner marketing, and sales enablement. Working closely with Sales, Product, and Customer Success, you will ensure marketing activities directly support commercial priorities and business growth. You will also shape the organization’s AI-driven marketing strategy, leveraging emerging technologies to improve personalization, analytics, campaign performance, and operational efficiency. This is an opportunity to combine executive leadership with hands-on execution while helping scale a differentiated cybersecurity and cyber resilience business.

Accountabilities

• Develop, lead, and execute an integrated marketing strategy aligned with corporate objectives, revenue targets, and go-to-market priorities.
• Oversee key marketing functions, including strategic marketing, product marketing, brand management, demand generation, partner marketing, sales enablement, digital experience, marketing technology, and analyst relations.
• Build, manage, and develop a high-performing marketing team by recruiting talent, coaching team members, establishing performance standards, and fostering accountability and innovation.
• Drive hands-on execution of priority marketing initiatives while establishing scalable processes and operational excellence.
• Develop sales and partner enablement resources, including presentations, campaign assets, messaging frameworks, and performance insights.
• Design and implement demand generation programs that support customer acquisition, pipeline development, customer expansion, and revenue growth.
• Collaborate closely with Sales, Product, and Customer Success to align messaging, product launches, lead handoffs, and customer engagement initiatives.
• Lead product marketing, customer marketing, product launches, and the development of sales support tools and resources.
• Develop and own the marketing AI strategy, identifying opportunities to leverage artificial intelligence across content creation, personalization, analytics, SEO/GEO, lead scoring, and campaign optimization.
• Establish measurable KPIs to evaluate AI adoption and its business impact, including time savings, cost per output, conversion improvements, and pipeline contribution.
• Manage the marketing budget, forecasting, resource allocation, and overall performance measurement.
• Monitor campaign effectiveness, marketing attribution, and return on investment to continuously optimize marketing activities.
• Influence executive stakeholders and strengthen collaboration across Sales, Alliances, Product, Finance, Engineering, and other business functions.

Requirements

The ideal candidate is a strategic and commercially minded marketing executive with substantial cybersecurity experience, proven leadership capabilities, and the ability to balance long-term strategy with hands-on execution. The following qualifications and skills are required:

• At least 10 years of progressively responsible marketing experience, including significant leadership experience in marketing strategy, execution, and team development.
• Demonstrated executive-level marketing leadership, with the ability to translate corporate objectives into actionable strategies and measurable business outcomes.
• Required cybersecurity industry experience, preferably within a technology-driven or high-growth environment.
• Strong revenue-oriented marketing experience, including demand generation, pipeline contribution, customer acquisition, customer expansion, campaign performance, and marketing ROI.
• Proven ability to develop and execute integrated marketing strategies across multiple functions and channels.
• Experience leading, developing, and coaching marketing teams while establishing clear performance expectations and accountability.
• Strong cross-functional collaboration and executive stakeholder management skills, with the ability to influence teams across Sales, Alliances, Product, Finance, Engineering, and other departments.
• Practical experience using AI-powered tools and technologies in marketing workflows.
• Strong understanding of marketing analytics, attribution models, experimentation, and performance measurement.
• Ability to identify and implement innovative approaches to improve marketing efficiency, personalization, and campaign effectiveness.
• Excellent analytical, organizational, and problem-solving capabilities.
• Outstanding written and verbal communication skills, including the ability to develop compelling messaging and build strong professional relationships.
• Adaptability, resourcefulness, and comfort operating in a hands-on, high-growth environment where priorities evolve and scalable processes are continuously developed.
• Ability to build relationships across all organizational levels while demonstrating strong leadership, collaboration, and cultural alignment.

Benefits

• Competitive annual salary ranging from
• $225,000 to $275,000
• Executive leadership opportunity with direct influence on corporate strategy and business growth.
• Fully remote working arrangement within the United States.
• Opportunity to lead and develop a growing marketing organization.
• Exposure to innovative cybersecurity, cyber resilience, and recovery technologies.
• Opportunity to shape and implement an AI-driven marketing strategy.
• Collaborative environment with executive leadership and cross-functional teams.
• Opportunity to contribute to the expansion of a business operating in a rapidly evolving cybersecurity market.