Demand Generation Manager

Jobgether; Oregon; Hybrid; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive compensation

Comprehensive healthcare

401(k) retirement plan

Equity participation

Remote work flexibility within United-

Parental leave

Job summary

Jobgether is seeking a Demand Generation Manager based in the United States to lead North America regional marketing initiatives, driving qualified leads and measurable revenue growth within cybersecurity and networking.

You will own end-to-end demand generation strategy, translating regional sales objectives into targeted campaigns across digital, webinars, email, content syndication, and ABM, while managing budgets and external partners.

Qualifications

• At least 5 years of experience in B2B demand generation, growth marketing, or a related field, with hands-on responsibility for managing regional marketing programs.
• Previous experience working in cybersecurity, information security, networking, or related technology industries.
• Pipeline ownership with marketing-sourced targets and measurable revenue contributions.
• Regional marketing expertise focused on North American markets.
• End-to-end campaign management: strategy, planning, content, execution, analysis, optimization, and follow-up.
• Multi-channel experience: webinars, content syndication, email campaigns, lead nurturing, and paid digital initiatives.
• ABM strategies developed in partnership with sales teams.
• Strong Salesforce proficiency for tracking campaign performance and funnel conversion.
• Familiarity with marketing automation platforms, analytics tools, and reporting solutions.
• Deep understanding of the B2B customer journey, attribution, and demand generation best practices.
• Experience coordinating marketing initiatives across global regions and cross-functional stakeholders.
• Budget and vendor management experience.
• AI and automation experience to improve workflows, personalization, and reporting.
• Project management, proactive communication, and autonomy in delivering initiatives.
• Remote work flexibility within the United States.

Responsibilities

• Own regional demand generation strategy for North America, from planning to execution and optimization.
• Drive pipeline growth by translating sales objectives into actionable demand generation plans.
• Develop and execute integrated multi-channel campaigns (webinars, content syndication, email, ABM).
• Align marketing with sales objectives and prioritise target accounts and territories.
• Monitor funnel metrics, identify improvements, and boost conversion rates and pipeline contribution.
• Manage regional marketing budgets and oversee external vendors and agencies.
• Coordinate cross-functional initiatives with Sales, regional marketing, Content, PPC, and Marketing Operations.
• Adapt global marketing strategies to North American market requirements while maintaining global alignment.
• Evaluate vendor performance and manage vendor relationships and contracts.
• Strengthen lead management processes with SDR/BDR teams and Marketing Ops.
• Provide performance visibility through KPIs, pipeline contribution, and strategic recommendations.
• Leverage AI/automation to enhance campaign execution and reporting.

Job description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Demand Generation Manager based in the United States.

The Demand Generation Manager will lead regional marketing initiatives across North America, driving qualified leads, sales opportunities, and measurable revenue growth within the cybersecurity and networking industry. You will own the end-to-end demand generation strategy, translating regional sales objectives into targeted campaigns that generate a strong marketing-sourced pipeline. Working closely with sales teams and global marketing stakeholders, you will develop and execute integrated programs across digital advertising, webinars, email marketing, content syndication, and account-based marketing. You will also manage regional marketing budgets, oversee external vendors, and continuously optimize campaign performance using data-driven insights. This hands‑on role requires strong commercial awareness, independent decision‑making, and the ability to manage multiple initiatives in a fast‑paced, international environment. It offers an opportunity to make a direct impact on business growth while contributing to the evolution of enterprise cybersecurity solutions.

Accountabilities

Own regional demand generation strategy

Lead the complete demand generation function for North America, from strategic planning and campaign development to execution, performance measurement, and continuous optimization.

Drive pipeline growth

Take ownership of regional marketing-sourced pipeline targets, translating sales objectives into actionable demand generation plans and adjusting campaign priorities and investments based on performance.

Develop integrated marketing campaigns

Plan and execute multi‑channel programs, including webinars, content syndication, email marketing, lead nurturing, paid digital advertising, and account‑based marketing initiatives.

Align marketing with sales objectives

Serve as the primary demand generation partner for North American sales teams, ensuring campaigns support priority accounts, target segments, territories, and buying groups.

Optimize campaign performance

Monitor campaign effectiveness and funnel metrics, identify improvement opportunities, and implement strategies to increase conversion rates, lead quality, and pipeline contribution.

Manage regional marketing budgets

Develop, forecast, monitor, and optimize the North American demand generation budget, ensuring resources are allocated effectively and deliver measurable returns.

Coordinate cross‑functional initiatives

Collaborate with Sales, regional marketing, Content, Localization, PPC, and Marketing Operations teams to ensure successful campaign planning and execution.

Adapt global marketing strategies

Work with international marketing teams to tailor campaign messaging, content, and marketing assets to North American market requirements while maintaining consistency with global objectives.

Manage external vendors and agencies

Lead vendor selection, relationship management, contract negotiations, renewals, deliverables, and budget oversight for external partners supporting webinars, content syndication, paid campaigns, and ABM programs.

Evaluate vendor performance

Establish clear expectations, monitor service quality, and assess external partner contributions based on lead quality, pipeline generation, delivery standards, and cost efficiency.

Strengthen lead management processes

Partner with Sales, SDR/BDR teams, and Marketing Operations to improve lead qualification, routing, follow‑up processes, and feedback mechanisms.

Provide performance visibility

Communicate campaign results, pipeline contribution, key performance indicators, and strategic recommendations to regional sales and marketing stakeholders.

Leverage marketing technology and AI

Identify opportunities to use artificial intelligence and automation to improve campaign execution, personalization, reporting, and operational efficiency.

Drive independent project execution

Coordinate stakeholders, resources, timelines, and dependencies while maintaining ownership of initiatives from initial planning through final delivery.

Requirements

Professional experience

At least 5 years of experience in B2B demand generation, growth marketing, or a related field, with hands‑on responsibility for managing regional marketing programs.

Industry knowledge

Previous experience working in cybersecurity, information security, networking, or related technology industries.

Pipeline ownership

Demonstrated success managing marketing-sourced pipeline targets and delivering measurable contributions to revenue generation and business growth.

Regional marketing expertise

Proven experience developing and executing demand generation strategies specifically for North American markets.

Campaign management

Strong end‑to‑end campaign management experience, covering strategy, planning, content development, execution, performance analysis, optimization, and follow‑up.

Multi‑channel marketing

Hands‑on experience managing webinars, content syndication, email campaigns, lead nurturing programs, and paid digital initiatives in collaboration with paid‑media specialists.

Account‑based marketing

Experience developing and implementing ABM strategies in close partnership with sales teams, with a strong understanding of target accounts and buying groups.

CRM proficiency

Advanced understanding of Salesforce, including practical experience tracking campaign performance, analyzing funnel conversion, and measuring marketing-sourced pipeline contribution.

Marketing automation

Familiarity with marketing automation platforms, campaign management systems, reporting tools, and performance analytics solutions.

B2B marketing knowledge

Strong understanding of the B2B customer journey, lead lifecycle management, buying committees, campaign attribution, and demand generation best practices.

International collaboration

Experience working within global organizations and coordinating marketing initiatives across multiple regions, departments, and stakeholder groups.

Stakeholder management

Proven ability to build productive relationships with Sales, SDR/BDR teams, Content, PPC, Marketing Operations, regional marketing, and other cross-functional partners.

Budget and vendor management

Experience managing marketing budgets, selecting and overseeing third‑party vendors, coordinating agencies, and evaluating campaign‑related investments.

AI and automation expertise

Practical experience using AI-powered tools and automation to improve marketing workflows, campaign personalization, execution efficiency, and overall performance.

Project management

Strong organizational and project management skills, with the ability to coordinate complex initiatives, manage competing priorities, and deliver projects on schedule.

Communication skills

Excellent written and verbal communication abilities, with the confidence to present performance insights, recommendations, and campaign strategies to diverse stakeholders.

Autonomy and initiative

A proactive, self‑motivated approach, with the ability to work independently, make informed decisions, and take ownership of projects from conception to completion.

Learning agility

Ability to quickly understand new technologies, tools, processes, and industry developments through independent learning and continuous professional development.

Adaptability

Comfortable operating in a remote, international environment that requires flexibility, cross‑functional collaboration, and alignment with different working schedules.

Benefits

Competitive compensation

Competitive salary package based on experience, qualifications, and market conditions.

Comprehensive healthcare

Medical, dental, and vision insurance coverage.

Retirement planning

401(k) retirement savings plan.

Equity participation

Stock options offering the opportunity to participate in long‑term business growth.

Health savings options

Access to Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA).

Flexible time off

Flexible paid time‑off arrangements to support personal well‑being and work‑life balance.

Parental leave

Paid parental leave to support employees and their families.

Disability coverage

Disability benefits providing additional financial protection.

Remote work flexibility

Remote working opportunity within the United States.

International collaboration

Opportunity to work with global marketing and sales teams across different regions and functions.

Professional development

Exposure to innovative cybersecurity technologies, enterprise networking solutions, and emerging AI-driven security trends.

Career impact

Opportunity to take ownership of regional demand generation strategy and directly influence pipeline growth and commercial performance.