VP of Marketing

Public Affairs Institute; Evanston (IL); On-site; USD 229,000 - 317,000; Full time

Job summary

Public Affairs Institute is seeking a visionary VP of Marketing to accelerate growth through YouTube advertising while owning the sales and marketing lifecycle. You will stitch together a referral program customers want to share, map buyer pain to our pitch, and guide the team on every VP call with strategic insight.

You will mentor others, manage events and sponsorships in Evanston, IL, and ensure CRM forecasts remain reliable as we scale.

Qualifications

• Around 14+ years of hands-on experience in a sales marketing role.
• Proven ability to lead and mentor teams.
• Strong time-management and bias toward action.
• Professionalism and discretion with sensitive information.

Responsibilities

• Stitch together a referral program Public Affairs Institute customers want to share
• Read the sales marketing market and reposition the offer when it shifts
• Map buyer pain to Public Affairs Institute's pitch deck, slide by slide
• Read the room on every vp call and adjust the close
• Keep the CRM honest so forecasts at Public Affairs Institute mean something
• Manage event sponsorships and lead-capture programs across Evanston, IL
• Run the vp account like it's the only one that matters

Skills

Collaborative leadership

Mentor/teach

Time management

Multitasking

Professionalism

Discretion

Job description

The deeply-bought-in part of this VP of Marketing job at Public Affairs Institute isn't the travel or the targets, it's how fast YouTube Advertising compounds when done right. Set the $229,000 - $317,000 aside a moment and the sales marketing ownership alone makes this Public Affairs Institute job worth a serious look.

Key Responsibilities

• Stitch together a referral program Public Affairs Institute customers want to share
• Read the sales marketing market and reposition the offer when it shifts
• Map buyer pain to Public Affairs Institute's pitch deck, slide by slide
• Read the room on every vp call and adjust the close
• Keep the CRM honest so forecasts at Public Affairs Institute mean something
• Manage event sponsorships and lead-capture programs across Evanston, IL
• Run the vp account like it's the only one that matters

What You'll Bring

• A collaborator's reflex to share credit and absorb blame
• Demonstrated ability to teach what you know to someone greener
• Around 14+ years of hands-on experience in a sales marketing role
• Strong time-management skills and a bias toward action
• Strong multitasking ability without sacrificing quality
• Professionalism, integrity, and discretion with sensitive information

As a hands-dirty leader in sales marketing, Public Affairs Institute draws top talent to its Evanston, IL headquarters. Our Evanston team treats every retro like a chance to quietly upgrade how we operate.

We start the conversation at $229,000 - $317,000 and end it with mentorship, benefits, and the flexibility to grow without relocating from IL.

Candidates are being contacted promptly as part of our active search.