Marketing Manager

Energy Innovation Corp; Laramie (WY); Hybrid; USD 85,000 - 120,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

Paid time off

Mentorship program

Job summary

Public Affairs Institute in Laramie, WY seeks a seasoned Marketing Manager to own our customer acquisition. The role blends strategy and hands-on execution in a hybrid setup, with a compensation range of $85,000 to $120,000 and full medical, dental, and vision benefits.

You'll read intent data, partner on LinkedIn Ads, and lead GTM efforts for WY launches while translating customer insights into sharp campaign briefs.

Qualifications

• 8+ years of marketing leadership experience
• Hybrid work environment experience
• Calm under pressure in a manager role
• Proven follow-through with shipped results
• Excellent written communication
• Experience at Public Affairs Institute or similar

Responsibilities

• Read intent data and route hot Laramie leads first
• Partner with LinkedIn Ads specialists to align content with demand-generation goals
• Lead go-to-market efforts for products launching in WY
• Conduct market research to uncover trends shaping the sales marketing space
• Position Public Affairs Institute against competitors with clear, differentiated value props
• Translate customer insights into sharper campaign briefs
• Wire Networking and Hootsuite together so marketing hands sales clean leads
• Craft compelling messaging tailored to sales marketing buyers and decision-makers

Skills

Marketing strategy

Lead generation

Cross-functional collaboration

Written communication

Tools

LinkedIn Ads

Hootsuite

Job description

Drive our customer acquisition strategy as a Marketing Manager who treats every lead like an opportunity worth winning. The deal favors the seasoned — 7 years earns $85,000 - $120,000, a hybrid arrangement, and a sales marketing charter you'll actually own.

Key Responsibilities

• Read intent data and route the Laramie hot leads first
• Partner with LinkedIn Ads specialists to align content with demand-generation goals
• Lead trust-based go-to-market efforts for products launching in WY
• Conduct market research to uncover trends shaping the sales marketing space
• Position Public Affairs Institute against competitors with clear, differentiated value props
• A knack for translating customer insights into sharper campaign briefs
• Wire Networking and Hootsuite together so marketing hands sales clean leads
• Craft compelling messaging tailored to sales marketing buyers and decision-makers

What You'll Bring

• A learner's pace that keeps up with shifting requirements
• 8+ years that left you with strong instincts and few *illusions*
• Comfort with hybrid arrangements and the rhythms of an autonomy-rich workplace
• Calm under the quietly-relentless chaos a manager role tends to generate
• Proven follow-through, measured in shipped things rather than good intentions
• Written communication clear enough to survive a forwarded email chain
• Experience thriving in a quietly-ambitious, deadline-driven setting like Public Affairs Institute

Public Affairs Institute blends A/B Testing and Retargeting expertise to deliver impact-driven outcomes for clients in Laramie, WY. People here care as much about how we work together as what we ship.

Expect $85,000 - $120,000 plus full medical, dental, and vision benefits, generous paid time off, and real mentorship from day one.

Interviews for Laramie, WY candidates are being booked throughout the month.