VP, DTC Growth & Retention

Everyday Dose Inc.; Austin (TX); Hybrid; USD 250,000 - 300,000; Full time

Benefits offered by this job

Health, Vision, and Dental Insurance

401K Match

Wellness credits

Helpr family support

Job summary

Everyday Dose is seeking a VP of Growth to own the DTC acquisition and retention engine, reporting to the CEO. You’ll lead paid media, conversion, retention, and analytics to drive sustainable, cohort-friendly growth.

Based in Austin or fully remote in the U.S., you’ll manage a Growth team and enforce a 12-month payback ceiling while partnering with Finance, Product, and Brand to optimize LTV and CAC.

Qualifications

• Senior leadership experience in growth, with a track record of driving new-customer growth and retention.
• Experience leading multidisciplinary Growth teams in a DTC e-commerce environment.
• Strong command of cohort economics, payback, CAC, LTV, and retention metrics.

Responsibilities

• Own DTC growth strategy, P&L, and annual/quarterly plan with budget governance.
• Lead paid acquisition across social, search, TV/CTV, creators, and affiliates.
• Own conversion, funnel performance, and lifecycle programs to improve retention.
• Build and lead a Growth team with cross-functional partnerships.
• Maintain 12-month payback discipline and optimize cohort quality.

Skills

Growth leadership

DTC marketing

Performance marketing

CAC management

LTV optimization

Media planning

Lifecycle marketing

Analytics

Strategic planning

Team management

Education

Bachelor's degree in Marketing, Business, Economics, or related field

Tools

GA/Analytics tools

Attribution modeling

CRM (Klaviyo or similar)

Job description

Everyday Dose is seeking a VP of Growth to own the DTC acquisition and retention engine, reporting to the CEO. You’ll lead paid media, conversion, retention, and analytics to drive sustainable, cohort-friendly growth.

Based in Austin or fully remote in the U.S., you’ll manage a Growth team and enforce a 12-month payback ceiling while partnering with Finance, Product, and Brand to optimize LTV and CAC.