Vice President Marketing Development

Lateam Partners; Miami (FL); On-site; USD 180,000 - 240,000; Full time

Job summary

Lateam Partners is seeking a visionary Vice President of Marketing & Growth in Miami to lead brand strategy, guest acquisition, loyalty and lifetime value across channels. This role drives measurable growth and offers a path to Chief Marketing Officer as the company scales.

The leader will oversee brand, digital, catering and local restaurant marketing, partnering with Operations, Culinary, Finance, Technology and HR to align priorities and deliver business results.

Qualifications

• Experience leading marketing for hospitality, restaurant, or consumer brands.
• Demonstrated ability to build brand strategy and guest growth programs.
• Proven track record with CRM, loyalty, lifecycle marketing and digital channels.
• Strong analytics mindset with KPI dashboards and ROI/ROAS focus.

Responsibilities

• Define and execute long-term brand strategy.
• Build a distinctive brand through storytelling, PR, partnerships and community engagement.
• Develop local marketing programs that drive restaurant traffic.
• Ensure brand consistency across every guest touchpoint.
• Lead first-party growth through CRM, loyalty, lifecycle marketing and digital ordering.
• Own third-party marketplace strategy across Uber Eats, DoorDash and future partners.
• Improve guest acquisition, retention, frequency and lifetime value.
• Develop personalization strategies using customer data and AI.
• Partner with Catering to build a scalable catering demand engine.
• Lead annual promotional calendar and innovation pipeline with Culinary and Operations.
• Develop new restaurant opening marketing strategies and launch plans.
• Identify partnerships and revenue opportunities that accelerate growth.
• Build KPI dashboards and marketing performance reporting.
• Establish ROI and ROAS measurement across all marketing investments.
• Use AI and automation to improve efficiency, personalization and decision-making.
• Manage marketing technology, agency partners and vendor relationships.
• Recruit, develop and lead a high-performing marketing team.

Skills

Brand strategy

Growth marketing

CRM

Loyalty programs

Data analytics

Leadership

Cross-functional collaboration

AI in marketing

Job description

Reporting directly to the CEO, the Vice President of Marketing & Growth will lead the strategy, execution and team responsible for growing guest awareness, traffic, loyalty and lifetime value across every channel. This role offers a clear path to becoming the company's Chief Marketing Officer as the company scales.

Position Summary

The Vice President of Marketing & Growth is responsible for building marketing organization and driving measurable business growth. This leader will oversee brand strategy, guest acquisition, first-party digital, third-party marketplaces, catering marketing, innovation launches, and local restaurant marketing while partnering closely with Operations, Culinary, Finance and Technology.

Success will be measured by increased guest traffic, stronger brand awareness, improved loyalty, higher AUVs, increased catering sales and profitable growth.

Key Areas of Responsibility

Brand & Guest Growth

• Define and execute long-term brand strategy.
• Build a distinctive brand through storytelling, PR, partnerships and community engagement.
• Develop local marketing programs that drive restaurant traffic.
• Ensure brand consistency across every guest touchpoint.

Digital & Customer Growth

• Lead first-party growth through CRM, loyalty, lifecycle marketing and digital ordering.
• Own third-party marketplace strategy across Uber Eats, DoorDash and future partners.
• Improve guest acquisition, retention, frequency and lifetime value.
• Develop personalization strategies using customer data and AI.

Commercial Growth

• Partner with the Director of Catering to build a scalable catering demand engine.
• Lead the annual promotional calendar and innovation pipeline alongside Culinary and Operations.
• Develop new restaurant opening marketing strategies and launch plans.
• Identify new partnerships and revenue opportunities that accelerate growth.

Analytics & Marketing Operations

• Build KPI dashboards and marketing performance reporting.
• Establish ROI and ROAS measurement across all marketing investments.
• Use AI and automation to improve efficiency, personalization and decision-making.
• Manage marketing technology, agency partners and vendor relationships.

Leadership

• Recruit, develop and lead a high-performing marketing team.
• Foster a culture of creativity, accountability and continuous improvement.
• Partner cross-functionally with Operations, Culinary, Finance, Technology and HR to align marketing with company priorities.

Who You Are

You are an entrepreneurial marketing leader who thrives in high-growth environments. You combine strategic thinking with operational discipline and understand how to build both brands and teams. You are equally comfortable discussing creative direction, guest behavior, marketplace economics and business performance. You understand that great marketing is measured not by campaigns, but by business results.

Restaurant, hospitality or consumer brand leadership experience is strongly preferred.