VP Marketing — Brand Growth in Aesthetics (Flexible PTO)

Revance; West Virginia; On-site; USD 250,000 - 420,000; Full time

Benefits offered by this job

Competitive compensation (base + bonus

Flexible PTO

Generous healthcare benefits

HSA match

401k match

Employer paid life and disability

Pet insurance

Wellness discounts

Job summary

Revance is seeking a visionary Vice President of Marketing to lead Daxxify’s global branding, direct-to-consumer and physician-focused marketing efforts. You’ll build a high-impact team and partner across Sales, Medical, Legal and Regulatory to drive growth in aesthetics markets.

In this role you will shape brand strategy, oversee multi-channel campaigns, and translate data and insights into actionable plans that elevate awareness, engagement, and market share while ensuring safety and

Qualifications

• MBA in Marketing, Business, or a related field.
• 10+ years of marketing experience, with a focus on Injectable Aesthetics.
• Experience launching D2C TV consumer campaigns.
• Ability to travel up to 30%.

Responsibilities

• Develop and execute a comprehensive direct-to-consumer marketing strategy that supports brand growth, customer engagement, and commercial objectives for Daxxify.
• Analyze market trends, competitive activity, and consumer insights to inform strategic planning and optimize marketing initiatives.
• Establish and maintain a strong, consistent brand identity across all consumer and HCP touchpoints, ensuring alignment in messaging, creative, and visual branding.
• Lead the development and execution of innovative advertising campaigns designed to resonate with target audiences and drive brand awareness.
• Oversee integrated marketing efforts across digital, social, television, and traditional media channels to maximize consumer reach and engagement.
• Oversee campaign strategy, creative development, production collaboration, and media execution to effectively communicate the benefits of Daxxify.
• Oversee social media strategies across platforms such as Instagram, Facebook, TikTok, and emerging channels to increase brand visibility and audience engagement.
• Monitor social media and consumer trends, adapting strategies and campaigns to optimize performance and engagement.
• Define and track key performance indicators (KPIs) to measure campaign effectiveness, brand performance, and return on investment (ROI).
• Utilize data analytics and consumer insights to continuously optimize marketing strategies and improve campaign performance.
• Lead, mentor, and develop a high-performing marketing team while fostering a culture of creativity, collaboration, accountability, and innovation.
• Collaborate cross-functionally with Sales, Product Development, Medical, Legal, Regulatory, and Commercial teams to ensure alignment on product positioning, messaging, and business objectives.
• Build and manage relationships with external agencies, media partners, and vendors to support successful campaign execution.
• Develop consumer education initiatives and engagement strategies that enhance brand loyalty and increase awareness of Daxxify’s benefits and safety profile.

Skills

Marketing leadership

Brand strategy

Direct-to-consumer marketing

TV advertising

Cross-functional collaboration

Data-driven marketing

Education

MBA in Marketing, Business, or a related field

Job description

Revance is seeking a visionary Vice President of Marketing to lead Daxxify’s global branding, direct-to-consumer and physician-focused marketing efforts. You’ll build a high-impact team and partner across Sales, Medical, Legal and Regulatory to drive growth in aesthetics markets.

In this role you will shape brand strategy, oversee multi-channel campaigns, and translate data and insights into actionable plans that elevate awareness, engagement, and market share while ensuring safety and