Director of Audience Growth & Monetization

NBCUniversal; New York (NY); Hybrid; USD 130,000 - 160,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k)

Job summary

NBCUniversal Global TV Distribution is seeking a Director of Audience Development to grow audiences and revenue across YouTube, Facebook, Snapchat and TikTok. This role requires an entrepreneurial mindset to identify new revenue opportunities, optimize content performance, and scale audience growth across platforms.

You will lead a team and manage a portfolio of conflict-driven daytime talk shows, leveraging content libraries to monetize and drive engagement, with a data-driven approach using

Qualifications

• Bachelor’s degree or higher in digital marketing, marketing, media or related fields.
• Ten years’ YouTube channel management experience, together with YouTube certification.
• Strong leadership skills, with at least three years’ experience managing a team of three or more employees.
• Demonstrable passion for the online video space, particularly successful YouTube brands, channels and creators.
• Expertise in social media optimization tactics and growing online communities.
• In‑depth knowledge of YouTube Content ID.
• Experience of working within YouTube content owners and Facebook business managers.
• Experience of managing internal and external stakeholders within a matrixed environment.
• Strong writing and presentation skills.
• Ability to process large data sets across a number of platforms, particularly YouTube analytics and Power BI.
• Proficiency with efficiency platforms such as Airtable, as well as the suite of Microsoft Office products.
• A strong knowledge of and familiarity with the world’s biggest social video platforms.

Responsibilities

• Overarching responsibility for the programming of YouTube, Facebook, Snapchat and TikTok channels across the portfolio.
• Lead a team of Associate Content Producers to deliver on AVOD team commercial goals, and lay a framework of management best practice for lead managers to follow.
• Explore ways to expand and develop the portfolio of internally run channels to increase ultimate revenue share.
• Report insights to and create presentation decks for internal and external stakeholders.
• Collaborate with sales teams to assist in the pitching of direct ad-sales campaigns.
• Produce best practice and training guides for new starters.
• Set a high standard for ongoing optimization of titles, descriptions, and keywords maximizing SEO potential.
• Macro analysis of AVOD data, including YouTube analytics and other data sources.
• Ensure channels adhere to YouTube best practice, NBCU company policy and quality/brand requirements.
• Remain consistently up to date with YouTube and other platform developments, trends and training.

Skills

Leadership

Team management

Data analysis

SEO

Power BI

YouTube analytics

Social media optimization

Content ID

Cross-functional collaboration

Strategic thinking

Education

Bachelor’s degree or higher in digital marketing, marketing, media or related fields

Tools

Power BI

Airtable

Microsoft Office

Job description

NBCUniversal Global TV Distribution is seeking a Director of Audience Development to grow audiences and revenue across YouTube, Facebook, Snapchat and TikTok. This role requires an entrepreneurial mindset to identify new revenue opportunities, optimize content performance, and scale audience growth across platforms.

You will lead a team and manage a portfolio of conflict-driven daytime talk shows, leveraging content libraries to monetize and drive engagement, with a data-driven approach using