VP of Engagement & Brand Strategy

Pittsburgh Community Broadcasting Group; Pittsburgh (Allegheny County); On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Competitive salary

403(b)/retirement plan with company-mu

Vacation time and paid leave

Job summary

Pittsburgh Community Broadcasting Corporation (PCBC) is seeking a strategic, collaborative leader to serve as Vice President of Engagement and align brand strategy, audience development, and community partnerships.

Reporting to the President & CEO and Senior Vice President, this role oversees marketing, communications, and external partnerships, helping to grow visibility and deepen relationships across the Pittsburgh region.

Qualifications

• Bachelor's degree or equivalent combination of education and experience; an advanced degree is a plus.
• 10+ years of progressive experience in brand strategy, marketing, communications, partnership development, or related field; at least 5 years in a senior leadership role.
• Demonstrated success in leading brand development, integrated marketing, communications, and engagement strategies, including digital and social platforms.
• Proven ability to build and develop high-performing teams, strategic partnerships, and cross-functional relationships.
• Exceptional communication and strategic thinking skills with experience using research and performance data to guide decisions.

Responsibilities

• Own and steward PCBC's brand strategy, positioning, voice, and identity; use insights to inform strategy and align communications.
• Lead strategies that grow visibility, cultivate audience loyalty, and strengthen relationships across broadcast, streaming, digital, social, and live experiences; oversee marketing, PR, and audience campaigns.
• Build and strengthen strategic relationships with community organizations, educational institutions, civic/government entities, nonprofits, and other partners.

Skills

Brand strategy

Leadership

Communication

Analytics

Partnership development

Cross-functional collaboration

Education

Bachelor's degree or equivalent

Advanced degree (preferred)

Job description

Pittsburgh Community Broadcasting Corporation (PCBC) is seeking a strategic, collaborative leader to serve as Vice President of Engagement and align brand strategy, audience development, and community partnerships.

Reporting to the President & CEO and Senior Vice President, this role oversees marketing, communications, and external partnerships, helping to grow visibility and deepen relationships across the Pittsburgh region.