Vice President of Engagement

Breathe Project; Pittsburgh (Allegheny County); On-site; USD 77,000 - 94,000; Full time

Job summary

Pittsburgh Community Broadcasting Corporation (PCBC), home to 90.5 WESA and 91.3 WYEP, seeks a strategic VP of Engagement to lead brand strategy, audience engagement, and external partnerships. Reporting to the CEO andSVP, this role drives communications, audience growth, and community relationships across Pittsburgh.

You'll oversee brand messaging, audience insights, and cross‑functional collaboration to reinforce PCBC's mission as a trusted public media resource.

Qualifications

• Bachelor's degree or equivalent required; advanced degree preferred.

Responsibilities

• Define and steward PCBC's brand strategy, positioning, voice, and identity.
• Inform strategy with audience insights, market research and performance data.
• Lead strategies to grow visibility, reach, and audience loyalty across broadcast, streaming, digital, social and live experiences.
• Build strategic partnerships with community organizations, educational institutions, civic/government entities and nonprofits.

Skills

Brand strategy

Marketing

Communications

Partnership development

Leadership

Audience strategy

Education

Bachelor's degree

Advanced degree preferred

Job description

Help Keep Pittsburgh's Public Media Strong

Pittsburgh Community Broadcasting Corporation (PCBC), home to 90.5 WESA and 91.3 WYEP, is seeking a strategic, collaborative, and community-minded leader to serve as our Vice President of Engagement.

Reporting to the President & CEO and Senior Vice President and serving as a member of the Leadership Team, the Vice President of Engagement will lead an integrated approach to audience engagement and brand strategy, including marketing, communications, and external partnerships.

This role is responsible for strengthening how PCBC communicates who we are, growing and deepening our relationships with audiences, and building meaningful partnerships throughout the Pittsburgh region. Working collaboratively across the organization, the VP of Engagement will help ensure that our brand, communications, audience strategy, and community relationships work together to advance PCBC's mission and reinforce its position as an essential public media resource.

What You'll Do

Strategic Engagement: Brand & Brand Strategy

Own and steward PCBC's brand strategy, positioning, voice, and identity. Create a clear and compelling narrative about who we are, what we provide for the community, and why our work matters. Use audience insights, market research, and performance data to inform strategy, align brand communications across the organization and strengthen its long-term position.

Public Engagement: Audience, Marketing & Communications

Lead strategies that grow PCBC's visibility and reach, cultivate audience loyalty, and strengthen relationships with individuals across broadcast, streaming, digital, social, and live experiences. Oversee marketing, public relations, external communications, and audience-building campaigns.

Peer Engagement: Partnerships & Community

Build and strengthen strategic relationships with community organizations, educational institutions, civic and government entities, nonprofits, and other partners. Develop collaborative initiatives that expand PCBC's visibility, increase its community impact, and connect our organization more deeply with the region we serve.

Requirements:

• A bachelor's degree or an equivalent combination of education and experience; an advanced degree is a plus.
• 10+ years of progressive experience in brand strategy, marketing, communications, partnership development, or a related field, including at least 5 years in a senior leadership role.
• Demonstrated success in leading brand development, integrated marketing, communications, and engagement strategies, including digital and social platforms.
• Proven ability to build and develop high-performing teams, strategic partnerships, and inspire strong cross-functional relationships across an organization.
• Exceptional communication and strategic thinking skills, with experience using research, analytics, and performance data to guide decisions and measure results.
• Experience in public media, broadcasting, journalism, or a mission-driven nonprofit organization is preferred.

You are a strategic thinker and relationship builder who can see the big picture while remaining comfortable with hands-on execution. You know how to bring people together around a shared vision, build trust across teams, and turn strategy into action.

Most importantly, you believe in the role public media can play in creating an informed, connected, engaged community and are excited about helping PCBC deepen its relationship with the people and organizations of the Pittsburgh region.

Why Join Pittsburgh Community Broadcasting?

At Pittsburgh Community Broadcasting, you'll join a team dedicated to serving our community through trusted journalism and music discovery. We believe our employees are our greatest asset, and we are committed to creating a workplace built on collaboration, respect, accountability, and continuous learning. We invest in professional development, encourage innovation, and believe every employee plays an important role in advancing our mission.

Work Environment

This position is based in our Pittsburgh office. Standard business hours are 9:00-5:00 Monday through Friday, with occasional evening or weekend work to support organizational events and meetings.

Our Commitment

Pittsburgh Community Broadcasting is proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating and maintaining an inclusive, equitable, diverse workplace where all employees feel welcomed, respected, and empowered to succeed.

All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

What's it like working at PCBC?

At Pittsburgh Community Broadcasting, you'll find a team that is passionate about serving our community through trusted journalism and music. We work hard, celebrate our successes, and genuinely enjoy working together. Our culture is collaborative and inclusive, with approachable leaders, open communication, and a shared commitment to helping one another succeed. We value flexibility and understand that supporting work-life balance helps our employees bring their best selves to work every day.

We provide competitive salaries in an affordable city. The minimum compensation for this position is $85,000, commensurate with experience and ability. Our full-time exempt employees also get access to an extensive benefits package, including a 403(b)-retirement plan with 6% company match, medical, dental and vision, three weeks of vacation, sick time, 10 company holidays and 12 weeks of paid new parent leave. We invest in the professional growth of our team, encouraging continuing education and participation in conferences and seminars.

We believe a strong organization includes employees from a broad range of backgrounds, with different skills, experiences, and passions. And if you don't meet every position qualification, but you have a story to tell, we'd still like to hear it.