EVP of Growth, Brand & Performance Marketing

Crandall Associates, Inc.; United States; On-site; USD 180,000 - 320,000; Full time

Job summary

Crandall Associates, Inc. is seeking an Executive Vice President of Marketing to drive enterprise-wide growth through a performance-driven, brand-aligned strategy.

The role owns demand generation, brand stewardship, and customer growth, with a central focus on integrating search marketing with content, paid media, lifecycle marketing, and branding. The EVP will set a holistic marketing vision, lead global search strategy (SEO, paid search, and related channels), and collaborate with Product,

Qualifications

• Proven track record leading enterprise marketing initiatives.
• Deep hands-on SEO and paid search expertise.
• Experience scaling growth in digital-first or omnichannel environments.

Responsibilities

• Set and lead a holistic enterprise marketing vision aligning objectives, brand, and revenue growth.
• Own global search strategy across technical, content, local SEO, and paid search to maximize ROI.
• Lead budget allocation, performance optimization, and a disciplined test-and-learn culture.
• Build and scale a senior marketing team and manage agency relationships.

Skills

Executive leadership

SEO expertise

Paid search

Performance marketing

Data-driven decisions

Cross-functional collaboration

Job description

Crandall Associates, Inc. is seeking an Executive Vice President of Marketing to drive enterprise-wide growth through a performance-driven, brand-aligned strategy.

The role owns demand generation, brand stewardship, and customer growth, with a central focus on integrating search marketing with content, paid media, lifecycle marketing, and branding. The EVP will set a holistic marketing vision, lead global search strategy (SEO, paid search, and related channels), and collaborate with Product,