VP of Consumer Insights & Growth Intelligence

TECHTRONIC INDUSTRIES NORTH AMERICA INC; United States; On-site; USD 250,000 - 360,000; Full time

Benefits offered by this job

Tuition assistance

401(k)

Medical/dental/vision coverage

Vacation and holidays

Job summary

TTI Consumer Power Tools, Inc. in Anderson, SC seeks a visionary Vice President of Consumer Insights & Intelligence to build and lead an enterprise consumer insights capability.

You will translate consumer understanding into strategies driving growth, product innovation, and loyalty, partnering with Brand Marketing, Product, Digital, and Sales. The role demands strategic, analytical leaders who can integrate traditional research with first-party data, CRM, and AI-enabled tools to inform

Qualifications

• 15+ years of progressive experience in Consumer Insights and related disciplines.
• Translate insights into growth strategies and product decisions.
• Lead cross-functional teams and partner with executives.
• Expertise in quantitative and qualitative research methods.
• MBA or advanced analytics background preferred.

Responsibilities

• Develop and lead an enterprise Consumer Insights & Intelligence strategy across brands, categories and platforms.
• Create a unified Voice of the Consumer across the organization.
• Embed consumer insights into brand, product, retail and customer experience decisions.
• Lead segmentation, journey mapping, and measurement programs across channels.
• Build AI-enabled insights tools and executive dashboards for leadership.
• Partner with marketing, product, sales, finance, and IT leadership to drive growth.

Skills

Consumer insights leadership

Strategic thinking

Cross-functional collaboration

Data-driven decision making

People leadership

Education

Bachelor's degree required; MBA or related degree preferred

Tools

CRM systems

AI tooling

Job description

TTI Consumer Power Tools, Inc. in Anderson, SC seeks a visionary Vice President of Consumer Insights & Intelligence to build and lead an enterprise consumer insights capability.

You will translate consumer understanding into strategies driving growth, product innovation, and loyalty, partnering with Brand Marketing, Product, Digital, and Sales. The role demands strategic, analytical leaders who can integrate traditional research with first-party data, CRM, and AI-enabled tools to inform