VP, Consumer Insights & Strategic Intelligence

Techtronic Industries

Anderson (SC)

On-site

USD 220,000 - 320,000

Full time

5 days ago

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Benefits offered by this job

Tuition assistance

401(k)

Medical/dental/vision coverage

Vacation and holidays

Job summary

Techtronic Industries in Anderson, SC is seeking a Vice President of Consumer Insights & Intelligence to lead a comprehensive consumer insights capability. You will translate consumer understanding into growth strategies, partnering with Brand Marketing, Product, Digital, Sales, and Finance.

The role requires 15+ years in insights/analytics, senior leadership, and a track record of driving business impact through consumer data and AI-enabled approaches.

Qualifications

15+ years of progressive experience in Consumer Insights, Analytics, Strategy, or related disciplines.
7+ years in senior leadership building high‑performing teams.
Experience in consumer products/retail or related sectors strongly preferred.

Responsibilities

Lead enterprise-class consumer insights strategy across brands, categories, and platforms.
Build a centralized Voice of the Consumer and partner with executive leadership.
Oversee quantitative and qualitative research programs and modernize methodologies.
Influence C‑suite decisions on brand strategy, product portfolio, and growth.

Skills

Strategic leadership

Analytics & insights

Cross-functional collaboration

Communication & storytelling

Education

Bachelor’s degree

MBA or advanced analytics preferred

Tools

CRM systems

Digital analytics platforms

Job description

The role requires 15+ years in insights/analytics, senior leadership, and a track record of driving business impact through consumer data and AI-enabled approaches.

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