VP, Consumer Insights & Growth Intelligence

Techtronic Industries; Anderson (SC); On-site; USD 300,000 - 420,000; Full time

Benefits offered by this job

Tuition assistance

401(k) plan

Medical/dental/vision coverage

Vacation and holidays

Job summary

TTI Consumer Power Tools, Inc. is seeking a visionary Vice President of Consumer Insights & Intelligence to build and lead an enterprise-wide insights capability.

This executive will unify voices across marketing, product, sales, and digital teams to translate consumer understanding into growth strategies. The role requires 15+ years in insights and 7+ years of senior leadership, with deep expertise across research methods, data platforms, and AI-enabled analytics.

Qualifications

• 15+ years of progressive experience in Consumer Insights, Market Research, Analytics, or related fields.
• 7+ years of senior leadership experience building and managing high-performing teams.
• Experience within consumer products, durable goods, home improvement, tools, outdoor products, automotive, technology, retail, or similar complex consumer categories.
• Deep expertise in quantitative and qualitative research methodologies.
• Strong understanding of first-party data, digital analytics, CRM, segmentation, attribution, social listening, and modern consumer-data ecosystems.
• Experience applying AI, predictive analytics, and advanced data science to consumer and marketing challenges.

Responsibilities

• Oversee portfolio of quantitative and qualitative research including brand tracking, segmentation, usage and attitude studies, testing, pricing research, and NPS.
• Modernize methodologies to improve speed, quality, and business impact of consumer intelligence.
• Translate consumer insights into actionable strategic recommendations for executive leadership.
• Influence brand strategy, innovation, marketing investment, retail strategy, and long-term growth.
• Build and lead a high-performing Consumer Insights & Intelligence organization.

Skills

Consumer Insights

Market Research

Analytics

Leadership

Strategic Thinking

Communication

Education

Bachelor's degree

MBA / advanced analytics / behavioral science / marketing (preferred)

Job description

TTI Consumer Power Tools, Inc. is seeking a visionary Vice President of Consumer Insights & Intelligence to build and lead an enterprise-wide insights capability.

This executive will unify voices across marketing, product, sales, and digital teams to translate consumer understanding into growth strategies. The role requires 15+ years in insights and 7+ years of senior leadership, with deep expertise across research methods, data platforms, and AI-enabled analytics.