VP of Brand & Growth, Retail & Digital

Next Step Systems – Recruiters for Information Technology Jobs Top IT Recruiting Firm; New York (NY); On-site; USD 180,000 - 260,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Equity

Job summary

Create, a fast-growing creatine brand based in New York, is seeking a VP of Brand to lead activations, partnerships, community, content, and comms as we scale across digital and retail channels. You will shape brand strategy, guide a small but ambitious team, manage budgets and vendors, and connect brand investments to hard business outcomes like CAC, LTV, and retail velocity.

This founder-led environment rewards bold, creative thinking and a track record of delivering measurable growth in a

Qualifications

• 8+ years of experience in CPG, emergent brands, and omnichannel marketing.
• Proven ability to lead high-impact brand programs across digital and retail.
• Strong leadership and project-management skills.
• Track record translating brand investment into business outcomes.
• Comfort in a fast-paced, founder-led environment.
• Health, dental, and vision benefits are fully covered.
• Competitive compensation, including salary, bonus, and equity.

Responsibilities

• Define and evolve brand strategy across digital, retail, and emerging channels.
• Lead brand activation and content excellence with a high-performing team.
• Own brand communications and cross-functional campaigns from PR to paid media.
• Build partnerships and vendor relationships to extend reach.
• Set measurable goals and track ROI with dashboards.
• Oversee brand budget and optimize allocation for ROI.

Skills

CPG brand activation

Retail marketing

Brand strategy

Leadership

Communication

Messaging and positioning

Test-and-learn culture

Job description

Create, a fast-growing creatine brand based in New York, is seeking a VP of Brand to lead activations, partnerships, community, content, and comms as we scale across digital and retail channels. You will shape brand strategy, guide a small but ambitious team, manage budgets and vendors, and connect brand investments to hard business outcomes like CAC, LTV, and retail velocity.

This founder-led environment rewards bold, creative thinking and a track record of delivering measurable growth in a