VP of Analytics & Media Strategy

Net Conversion; Town of Florida (NY); Hybrid; USD 150,000 - 230,000; Full time

Benefits offered by this job

Competitive Salary

Paid medical

Unlimited PTO

STD benefits

Parental leave

401k match

Hybrid work schedule

Wellness initiatives

Summer Fridays

Pet benefits

Job summary

Net Conversion seeks a highly experienced Vice President of Analytics to lead our advanced analytics and media analytics functions from our Orlando base. You will translate data into actionable business insights and partner with senior leadership to drive growth.

You will mentor a team, shape analytics culture, and oversee MMM interpretation, A/B testing, and web analytics programs to optimize campaigns and site performance.

Qualifications

• Bachelor's degree in a quantitative field.
• 12+ years in analytics, with at least 5 years in a leadership role.
• Extensive media industry experience including OTT, streaming, display, social, and search.
• Proven ability to interpret MMM and other advanced analytics.
• Strong test design and statistical analysis skills.
• Proficiency with web analytics platforms (GA, Adobe Analytics).
• Experience with data visualization tools (Tableau/Looker/Power BI).
• Excellent communication and presentation skills for non-technical stakeholders.

Responsibilities

• Strategic Leadership: develop and execute analytics strategy aligned with business goals.
• Team Management: lead, mentor, and grow analytics professionals.
• Media Analytics: oversee Linear TV, OTT, CTV, Streaming Audio, Display, Social and Search analyses.
• Web Analytics & Implementation: direction for web analytics and site performance.
• Advanced Analytics & Modeling: MMM outputs and marketing tests design.
• Cross-Functional Collaboration: partner with senior leadership in marketing and brand.
• Data Governance & Technology: promote data quality, privacy, and tool investments.

Skills

Leadership

Team management

Strategic thinking

Data storytelling

Communication

Education

Bachelor's degree in a quantitative field

Tools

Google Analytics

Adobe Analytics

Tableau

Looker

Power BI

Job description

Net Conversion seeks a highly experienced Vice President of Analytics to lead our advanced analytics and media analytics functions from our Orlando base. You will translate data into actionable business insights and partner with senior leadership to drive growth.

You will mentor a team, shape analytics culture, and oversee MMM interpretation, A/B testing, and web analytics programs to optimize campaigns and site performance.