VP of Analytics & Data Strategy — Hybrid

Net Conversion; Orlando (FL); Hybrid; USD 180,000 - 240,000; Full time

Benefits offered by this job

Competitive Salary

Medical & Dental Coverage

Unlimited PTO

Parental Leave

401k Match

Hybrid Work Schedule

Job summary

Net Conversion, a data-obsessed marketing and analytics agency in downtown Orlando, seeks a seasoned Vice President of Analytics to lead advanced and media analytics. You will translate complex data into strategic business insights and mentor a growing team.

You will drive MMM interpretation, test design, and cross-functional collaboration with senior leadership, shaping data governance and tech adoption. Hybrid work is available in Orlando/Charlotte.

Qualifications

• Bachelor's degree in a quantitative field such as Statistics, Economics, Computer Science, or related.
• 12+ years of analytics experience with at least 5 years in leadership.
• Extensive media industry experience across OTT, streaming, display, social, and search.
• Proven ability to interpret MMM outputs and other advanced techniques.
• Strong in test design and statistical analysis.
• Expertise with web analytics platforms like GA/Adobe Analytics.
• Proficient with data visualization tools: Tableau, Looker, Power BI.
• Excellent communication and leadership for a high-performing team.

Responsibilities

• Strategic Leadership: develop and execute analytics strategy aligned to business goals.
• Team Management: mentor and grow a high-performing analytics team.
• Media Analytics: oversee linear TV, OTT, DRTV, streaming audio, display, social, search.
• Web Analytics & Implementation: direct web analytics and site performance projects.
• Advanced Analytics & Modeling: oversee MMM insights and marketing tests.
• Cross-Functional Collaboration: partner with Marketing, Media Investment, and Brand.
• Data Governance & Technology: uphold data governance, quality, and privacy.

Skills

12+ years in analytics

5+ years leadership

media analytics

MMM interpretation

test design & stats

web analytics

data visualization

communication

mentorship

Education

Bachelor's degree in quantitative field

Tools

Google Analytics

Adobe Analytics

Tableau

Looker

Power BI

Job description

Net Conversion, a data-obsessed marketing and analytics agency in downtown Orlando, seeks a seasoned Vice President of Analytics to lead advanced and media analytics. You will translate complex data into strategic business insights and mentor a growing team.

You will drive MMM interpretation, test design, and cross-functional collaboration with senior leadership, shaping data governance and tech adoption. Hybrid work is available in Orlando/Charlotte.