Digital Marketing Analyst: Strategy & Insights

Net Conversion; Orlando (FL); Hybrid; USD 55,000 - 75,000; Full time

Benefits offered by this job

Competitive Salary

Unlimited PTO

401k Match

Hybrid work schedule

Paid medical

7 weeks parental leave

Wellness initiatives

Summer Fridays

Pet benefits

Job summary

Net Conversion, a data-obsessed marketing and analytics agency in downtown Orlando, seeks a Marketing Analyst to help develop digital media strategies and analyze performance. This role offers the opportunity to influence campaigns across search, display, video, and social channels, while collaborating with the Analytics team to optimize results.

The ideal candidate has 1–2 years of relevant experience, is Google Analytics certified, and can create compelling decks.

Qualifications

• 1–2 years prior experience in a role requiring similar skill sets.
• Google Analytics certified.
• Experience delivering compelling decks/presentations.
• Strong analytical and problem-solving skills.
• Ability to work with minimal supervision and manage priorities.
• Attention to detail and superior organization.
• MS Office proficiency; MAC proficiency at an intermediate level.

Responsibilities

• Develop digital media strategies and campaigns across multiple channels (search, display, video, paid social).
• Manage campaigns within media platforms and partner buys (Google Ads, Bing, Meta, Campaign Manager).
• Manage partner relationships on behalf of Net Conversion.
• Create and deliver presentation decks communicating upcoming initiatives or campaign recap.
• Identify and execute digital media tests and optimizations.
• Collaborate with Analytics to track performance and improve media results.
• Conduct ad-hoc partner analysis and provide actionable insights.
• Craft ad copy aligned with partner goals to drive direct conversions.

Skills

Google Analytics

Campaign management

Data analysis

Presentation decks

Attention to detail

MS Office

MAC proficiency

Analytical thinking

Education

Bachelor's degree in Marketing

Related field experience

Tools

Google Ads

Bing

Meta

Google Campaign Manager

Job description

Net Conversion, a data-obsessed marketing and analytics agency in downtown Orlando, seeks a Marketing Analyst to help develop digital media strategies and analyze performance. This role offers the opportunity to influence campaigns across search, display, video, and social channels, while collaborating with the Analytics team to optimize results.

The ideal candidate has 1–2 years of relevant experience, is Google Analytics certified, and can create compelling decks.