Vice President, Analytics

Net Conversion; Town of Florida (NY); Hybrid; USD 150,000 - 230,000; Full time

Benefits offered by this job

Competitive Salary

Paid medical

Unlimited PTO

STD benefits

Parental leave

401k match

Hybrid work schedule

Wellness initiatives

Summer Fridays

Pet benefits

Job summary

Net Conversion seeks a highly experienced Vice President of Analytics to lead our advanced analytics and media analytics functions from our Orlando base. You will translate data into actionable business insights and partner with senior leadership to drive growth.

You will mentor a team, shape analytics culture, and oversee MMM interpretation, A/B testing, and web analytics programs to optimize campaigns and site performance.

Qualifications

• Bachelor's degree in a quantitative field.
• 12+ years in analytics, with at least 5 years in a leadership role.
• Extensive media industry experience including OTT, streaming, display, social, and search.
• Proven ability to interpret MMM and other advanced analytics.
• Strong test design and statistical analysis skills.
• Proficiency with web analytics platforms (GA, Adobe Analytics).
• Experience with data visualization tools (Tableau/Looker/Power BI).
• Excellent communication and presentation skills for non-technical stakeholders.

Responsibilities

• Strategic Leadership: develop and execute analytics strategy aligned with business goals.
• Team Management: lead, mentor, and grow analytics professionals.
• Media Analytics: oversee Linear TV, OTT, CTV, Streaming Audio, Display, Social and Search analyses.
• Web Analytics & Implementation: direction for web analytics and site performance.
• Advanced Analytics & Modeling: MMM outputs and marketing tests design.
• Cross-Functional Collaboration: partner with senior leadership in marketing and brand.
• Data Governance & Technology: promote data quality, privacy, and tool investments.

Skills

Leadership

Team management

Strategic thinking

Data storytelling

Communication

Education

Bachelor's degree in a quantitative field

Tools

Google Analytics

Adobe Analytics

Tableau

Looker

Power BI

Job description

About Net Conversion:

We're a data-obsessed marketing and analytics agency in downtown Orlando, driven by a relentless pursuit of 'more' -for our clients and ourselves. Our people are our differentiator, fostering a unique, award-winning culture (10+ times 'Best Place to Work') that champions disruptive thinking and work-life balance. We're not corporate- we're better, and hopefully, you'll learn why!

Description

About Net Conversion: We're a data-obsessed marketing and analytics agency in downtown Orlando, driven by a relentless pursuit of 'more' -for our clients and ourselves. Our people are our differentiator, fostering a unique, award-winning culture (10+ times 'Best Place to Work') that champions disruptive thinking and work-life balance. We're not corporate- we're better, and hopefully, you'll learn why!

JOB TITLE:

Vice President, Analytics

DEPARTMENT:

Analytics

REPORTS TO:

Chief Analytics Officer

Major Purpose

We are seeking a highly experienced and strategic Vice President of Analytics to lead our advanced analytics and media analytics functions. The ideal candidate will have a deep understanding of the media landscape and possess a proven track record of leveraging data to drive business growth. This role requires a leader who can not only manage and mentor a team of analysts but also act as a strategic partner to senior leadership, translating complex data into actionable business insights.

Major Responsibilities

• Strategic Leadership: Develop and execute the company's analytics strategy, aligning with overall business objectives. Champion a data-driven culture throughout the organization.
• Team Management: Lead, mentor, and grow a team of analytics professionals. Foster a collaborative environment and ensure the team is equipped with the necessary skills and resources to succeed.
• Media Analytics: Oversee all aspects of media analytics, including:
  • Linear TV, DRTV & Offline: Analyze viewership data, campaign performance, and audience trends.
  • CTV & Streaming Audio: Drive insights from streaming platform data, user engagement, and content performance.
  • Display, Social, and Search: Optimize digital advertising campaigns through robust analysis of performance metrics, attribution models, and A/B testing.
• Web Analytics & Implementation:
  • Manage and provide strategic direction for web analytics, including user behavior, conversion funnels, and site performance.
  • Oversee team that provide architecture and website implementation support for clients
• Advanced Analytics & Modeling:
  • Provide strategic oversight and interpretation of Media Mix Model (MMM) outputs. Translate complex MMM findings into clear, actionable business strategies for media planning and budget allocation.
  • Lead the design and analysis of various marketing tests, including A/B testing, multivariate testing, and holdout experiments, to measure the incremental impact of marketing initiatives.
  • Engineering oversight to ensure media data delivery is accurate and useful
• Cross-Functional Collaboration: Serve as a key partner to senior leadership in Marketing, Media Investment, and Brand, providing data-driven insights to inform strategic decisions.
• Data Governance & Technology: Champion best practices for data governance, quality, and privacy. Stay abreast of new analytics technologies and tools, and recommend investments to enhance our capabilities.
  • Net Conversion has its own propriety data platform, Conversionomics, which the Advanced Analytics team uses daily
  • It is expected that your team will provide feedback and ideation for features that will support the team's access to insights and accurate data delivery

Requirements

• Bachelor's degree in a quantitative field such as Statistics, Economics, Computer Science, or a related discipline.
• 12+ years of experience in analytics, with at least 5 years in a leadership role.
• Extensive experience in the media industry with a deep understanding of the media landscape, including OTT, streaming audio, display, social, and search. Offline channels a plus, e.g. OOH, Linear, DRTV.
• Proven experience in overseeing and interpreting Media Mix Model (MMM) output and other advanced analytical techniques.
• Strong background in test design and statistical analysis.
• Expertise in web analytics platforms (e.g., Google Analytics, Adobe Analytics).
• Proficiency with data visualization tools (e.g., Tableau, Looker, Power BI).
• Excellent communication and presentation skills, with the ability to convey complex analytical concepts to non-technical stakeholders.
• Demonstrated ability to lead, mentor, and inspire a high-performing team.

Physical Requirements

• Periods sitting at a desk and monitoring computer (we have ergonomic sit stand desks).

What does Net Conversion have to offer?!

Competitive SalaryPaid medical at the base tier for the employee onlyAll the standard medical, dental, vision optionsUnlimited PTO60% STD at no cost to the employee7 weeks Paid Parental leave after 1 years of serviceSupplemental product options such as critical illness, cancer, hospital, life, and more4% 401k MatchHybrid work from schedule for those employees in our Orlando or Charlotte officeWellness InitiativesSummer Fridays (office closes at 2pm)Pet Benefits3 & 5 year anniversary milestone gifts

Net Conversion does not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Net Conversion is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].