VP of Analytics & Data Strategy (Hybrid)

Net Conversion LLC; Florida; Hybrid; USD 180,000 - 250,000; Full time

Benefits offered by this job

Hybrid work schedule

Competitive salary

Unlimited PTO

401k matching

Health insurance

Wellness initiatives

Parental leave

Job summary

Net Conversion LLC in Orlando leads data-driven marketing analytics and transformation. We seek a Vice President of Analytics to guide advanced analytics, media analytics, and team mentoring, translating complex data into actionable business insights.

You will partner with senior leadership to shape strategy, optimize campaigns, and drive growth across linear TV, OTT, display, social, and search. A strong data‑driven culture is essential.

Qualifications

• Bachelor's degree in a quantitative field such as Statistics, Economics, Computer Science, or related discipline.
• 12+ years of experience in analytics, with at least 5 years in a leadership role.
• Extensive experience in the media industry with OTT, streaming, display, social and search knowledge.
• Proven experience interpreting Media Mix Model outputs and advanced analytics.
• Strong test design and statistical analysis background.
• Expertise with web analytics platforms (GA, Adobe).
• Proficiency with data visualization tools (Tableau, Looker, Power BI).
• Excellent communication and leadership skills.

Responsibilities

• Strategic Leadership: develop and execute analytics strategy aligned with business goals.
• Team Management: mentor and grow analytics professionals and resources.
• Media Analytics: oversee Linear TV, OTT, DRTV, CTV, streaming audio, display, social, and search insights.
• Web Analytics & Implementation: direct web analytics strategy and client site performance.
• Advanced Analytics & Modeling: oversee MMM outputs and marketing tests.

Skills

Analytics leadership

Media analytics

MMM interpretation

Data visualization

Team mentorship

Education

Bachelor's degree in quantitative field

Tools

Google Analytics

Adobe Analytics

Tableau

Looker

Power BI

Job description

Net Conversion LLC in Orlando leads data-driven marketing analytics and transformation. We seek a Vice President of Analytics to guide advanced analytics, media analytics, and team mentoring, translating complex data into actionable business insights.

You will partner with senior leadership to shape strategy, optimize campaigns, and drive growth across linear TV, OTT, display, social, and search. A strong data‑driven culture is essential.