VP, Analytics & Data Strategy (Hybrid, Unlimited PTO)

Net Conversion LLC; Orlando (FL); Hybrid; USD 150,000 - 190,000; Full time

Benefits offered by this job

Hybrid work schedule

Unlimited PTO

401k match

Wellness initiatives

Summer Fridays

Job summary

Net Conversion LLC, a data-obsessed marketing and analytics agency in downtown Orlando, seeks a seasoned Vice President of Analytics to lead advanced and media analytics, guiding business growth through data-driven insights.

The role requires strategic leadership, team mentorship, and deep experience across OTT, streaming audio, display, social, and search. A data-first culture and hybrid work model in Orlando are offered.

Qualifications

• Bachelor's degree in a quantitative field such as Statistics, Economics, Computer Science, or a related discipline.
• 12+ years of experience in analytics, with at least 5 years in a leadership role.
• Extensive experience in the media industry with a deep understanding of OTT, streaming audio, display, social, and search.
• Proven experience in overseeing and interpreting Media Mix Model (MMM) output and other advanced analytical techniques.
• Strong background in test design and statistical analysis.
• Expertise in web analytics platforms (e.g., Google Analytics, Adobe Analytics).
• Proficiency with data visualization tools (e.g., Tableau, Looker, Power BI).
• Excellent communication and presentation skills, with the ability to convey complex analytical concepts to non-technical stakeholders.
• Demonstrated ability to lead, mentor, and inspire a high-performing team.

Responsibilities

• Strategic Leadership: Develop and execute the company's analytics strategy, aligning with overall business objectives.
• Team Management: Lead, mentor, and grow a team of analytics professionals.
• Media Analytics: Oversee all aspects of media analytics including Linear TV, DRTV, Offline, CTV, streaming audio, display, social, and search.
• Web Analytics & Implementation: Manage web analytics strategy, including user behavior, conversion funnels, and site performance.
• Advanced Analytics & Modeling: Interpret MMM outputs and translate findings into actionable strategies for media planning and budget allocation.
• Cross-Functional Collaboration: Partner with Marketing, Media Investment, and Brand leaders to inform strategic decisions.
• Data Governance & Technology: Champion data governance, quality, privacy, and explore new analytics technologies.

Skills

Strategic leadership

Team leadership

Media analytics

MMM analytics

Web analytics

Communication

Education

Bachelor's in quantitative field

Tools

Google Analytics

Adobe Analytics

Tableau

Power BI

Looker

MMM modeling

Job description

Net Conversion LLC, a data-obsessed marketing and analytics agency in downtown Orlando, seeks a seasoned Vice President of Analytics to lead advanced and media analytics, guiding business growth through data-driven insights.

The role requires strategic leadership, team mentorship, and deep experience across OTT, streaming audio, display, social, and search. A data-first culture and hybrid work model in Orlando are offered.