VP of Ad Ops

Locala; Coral Gables (FL); Hybrid; USD 220,000 - 320,000; Full time

Benefits offered by this job

Medical, Dental & Vision Insurance

401k with Company Match

Paid Parental Leave

Paid Vacation, Sick Time & Holidays

Job summary

Locala in the Miami area is seeking a VP of Ad Ops to lead global trading, reporting to the COO. You will own the central trading strategy and drive accountability across trading, support ops, and insights teams.

This senior role requires 10+ years in ad operations or programmatic leadership, deep knowledge of DSPs/SSPs/ad servers, and proven experience leading multi-region teams. A Bachelor's degree is required; an MBA is a plus.

Qualifications

• 10+ years in ad operations or digital media.
• 5+ years in senior leadership overseeing global teams.
• Deep hands-on understanding of programmatic ecosystem and mobile/location-based media is a plus.
• Proven track record defining and governing centralized trading strategies across regions.
• Bachelor's degree required; MBA preferred.

Responsibilities

• Oversee the entire trading practice globally.
• Define and implement the central trading strategy.
• Manager of head of trading / Adops / Reporting Insight.
• Accountable for performance of trading department (media and margin).
• Interface with local MDs and Heads of CS; final escalation point for high-risk strategic clients.

Skills

Programmatic trading

Ad operations leadership

Stakeholder management

Analytical thinking

Global team leadership

Financial acumen

Education

Bachelor's degree

MBA a plus

Tools

DSPs

SSPs

ad servers

advertising exchanges

Job description

Locala is hiring for a VP of Ad Ops role. We are looking for candidates in the Miami, Montreal, or Toronto areas. This role is hybrid with 2-3 days expected in office.

Locala is the world’s leading commerce media platform, leveraging consumer insights and location data to increase brand awareness, drive consumers to store, and deliver smarter business outcomes. Our proprietary technology enables local advertising and insights at scale, all while meeting the highest user privacy standards in the industry.

Your Role

The VP Ad Ops role will report to the COO. This role is the central authority and risk owner, ensuring global execution, accountability, and consistency for our trading, support ops, and insights and reporting teams. Your responsibilities will include:

Global Strategic Leadership

• Oversees the entire trading practice globally
• Defines and implements the central trading strategy
• Manager of head of trading / Adops / Reporting Insight

Accountability for delivery and performance

• Is accountable for the overall performance of the trading department (media and margin performance)
• Is accountable for the correct delivery of all campaigns and the adherence to all established SLAs

Governance

• Is the main interface with local Managing Directors (MDs) and Heads of Customer Success (Head of CS).
• Is the final point in the escalation process when a Strategic Client (Tier 1) is at high risk.

YOUR PROFILE:

• 10+ years of progressive experience in ad operations, programmatic trading, or digital media, with a minimum of 5 years in a senior leadership role overseeing large-scale or global teams.
• Deep, hands-on understanding of the programmatic ecosystem (DSPs, SSPs, ad servers, exchanges), with specific experience in mobile or location-based commerce media being a strong plus.
• Proven track record of defining, implementing, and governing centralized trading strategies across multiple regions or markets. Experience managing other leaders (such as Heads of Trading or Ad Ops Directors) is required.
• Strong financial acumen with demonstrated experience managing media performance, optimizing margin profitability, and holding teams accountable to strict delivery SLAs.
• Exceptional ability to interface with and influence senior internal stakeholders, particularly local Managing Directors (MDs) and Heads of Customer Success (CS).
• Undergraduate degree required; Master’s degree or MBA is a plus.
• Solution-oriented, highly analytical, and adaptable. You thrive in a dynamic environment and have a demonstrated ability to lead through organizational change.

In addition to an engaging company culture, a remote-first work environment and training & development, future Localers can expect a competitive benefits package that includes:

• Medical, Dental & Vision Insurance - 100% paid for the employee-only, 80% for dependents
• 401k with Company Match
• Paid Parental Leave
• Paid Vacation, Sick Time & Holidays