VP, Marketing Strategy & Operational Excellence

Smartlyio; New York (NY); On-site; USD 195,000 - 275,000; Full time

Benefits offered by this job

Five weeks PTO

Healthcare benefits

401K with matching

Equity grants

Learning reimbursement

Volunteer time off

Job summary

Smartly is seeking a visionary and execution-focused Vice President (VP) of Marketing Strategy & Operational Excellence. Reporting to the CMO, this leader will transform Smartly’s marketing into a highly automated, data-literate, and rigorously operated function capable of delivering ambitious commercial outcomes.

The role builds the operating models, data frameworks, and governance needed to scale globally.

Qualifications

• 10+ years of leadership in Marketing Operations or GTM Strategy
• Experience scaling mid-sized B2B SaaS or digital media marketing departments
• Track record transforming manual workflows and tech stacks
• Strong budgeting, agency management, and execution capabilities

Responsibilities

• Translate company strategy into marketing strategy and OKRs
• Lead annual and quarterly integrated marketing planning
• Rebuild cross-functional handoffs between Product, Partnerships and Brand
• Enforce SLAs and documentation for campaigns with major platforms
• Oversee external agencies and shift creative ideation to partners
• Bridge marketing and sales with unified dashboards and reporting

Skills

Operational governance

Data literacy

AI & automation

People leadership

Budget management

Education

Bachelor’s degree or higher

MBA or Agile/Six Sigma cert

Tools

Salesforce

Marketo

HubSpot

DemandBase

Job description

Smartly is seeking a visionary and execution-focused Vice President (VP) of Marketing Strategy & Operational Excellence. Reporting to the CMO, this leader will transform Smartly’s marketing into a highly automated, data-literate, and rigorously operated function capable of delivering ambitious commercial outcomes.

The role builds the operating models, data frameworks, and governance needed to scale globally.