VP Marketing, IVL MedTech — Growth & Launch

Johnson & Johnson MedTech | Circulatory Restoration; Minneapolis (MN); Remote; USD 228,000 - 422,000; Full time

Benefits offered by this job

Vacation 120 hrs

Sick time (state varies)

Holiday pay

Job summary

Johnson & Johnson is seeking a VP of Marketing for Shockwave Medical IVL products, leading downstream marketing and commercialization strategies to sustain high growth in cardiovascular MedTech. The role reports to the VP, Global Sales and Marketing and collaborates with senior leadership, key opinion leaders, and cross-functional teams.

This remote role is open to candidates across the United States, requiring 15+ years in medical device leadership, a BA and ideally an MBA, with strong

Qualifications

• Minimum 15 years of leadership in a medical device setting.
• BA or equivalent required; MBA or advanced degree preferred.
• Strong knowledge of strategic marketing, planning and financials.
• Experience with global markets and regulated environments.
• Proven ability to lead teams and manage performance.

Responsibilities

• Product Marketing: craft value props and campaigns for IVL products.
• Product Launches: lead go-to-market, pricing, and sales support.
• Brand Strategy: manage corporate/product identity and channels.
• Marketing Operations: direct conference strategy and events.
• Portfolio & Strategy: provide input on PDP programs and market research.
• Communications & PR: oversee internal/external communications.
• Evidence strategy: contribute to publications and podium planning.
• Strategic direction for scientific communications.
• Develop and retain high-performing teams; partner with leadership.
• Collaborate with US/EU sales and cross-functional partners.
• Monitor market trends, competition, reimbursement, and tech advances.

Skills

Leadership

Marketing leadership

Strategic marketing

Go-to-market

Brand strategy

PR & communications

Digital marketing

Cross-functional collaboration

Budgeting & finance

Travel readiness

Education

BA or equivalent

MBA or advanced degree

Job description

Johnson & Johnson is seeking a VP of Marketing for Shockwave Medical IVL products, leading downstream marketing and commercialization strategies to sustain high growth in cardiovascular MedTech. The role reports to the VP, Global Sales and Marketing and collaborates with senior leadership, key opinion leaders, and cross-functional teams.

This remote role is open to candidates across the United States, requiring 15+ years in medical device leadership, a BA and ideally an MBA, with strong