VP, Marketing & Growth

Korn Ferry; Dallas (TX); On-site; USD 160,000 - 240,000; Full time

Job summary

Korn Ferry is seeking a Vice President of Marketing & Growth in Dallas to evolve the marketing function into a measurable, multi-growth-line organization. The role reports to the CEO and partners across IT, Strategy, Sales, and Legal to drive strategy, execution, and operating-system maturation.

As a leader of leaders, the executive will build scalable programs, transform strategy into market growth, and lead teams in marketing technology, data management, and demand generation.

Qualifications

• 15+ years of progressively responsible leadership experience across multiple marketing disciplines in B2B settings.
• 10+ years leading teams and cross-functional initiatives, including leaders of leaders.
• Strong organizational and project management skills.
• Excellent communication and relationship-building capabilities.
• Ability to prioritize effectively and manage competing demands.

Responsibilities

• Drive execution and deliver results for scalable marketing systems and processes.
• Oversee marketing data, reporting, budgeting, and performance measurement.
• Shape demand generation, product positioning, and go-to-market strategy across lines.
• Lead content, events, and channel programs to maximize reach and ROIs.
• Provide strategic direction for brand, reputation, and corporate communications.

Skills

Leadership

Strategic planning

Cross-functional

Marketing leadership

Job description

Korn Ferry has partnered with our client on their search for VP, Marketing & Growth

The Vice President, Marketing and Growth reports directly to the CEO and is responsible for evolving the marketing organization into a sophisticated, measurable function. This includes transforming marketing from support for a single business line into an organization capable of developing multiple growth lines, products, and services.

Through a builder’s mindset, the executive will define the future state of marketing and lead the organization through strategy development, execution, and operating-system maturation. As a leader of leaders, this person must demonstrate strong strategic leadership, delegation, and performance management.

Close partnerships with Information Technology, Business Strategy & Systems, Consumer Insights, Sales and Business Development, Contact Center Operations, Legal and Compliance, and other business units will be essential to current and future success.

Key Responsibilities

Build and Scale

• Drive execution and deliver results.
• Oversee the design and implementation of the systems, processes, analytics, and infrastructure that enable marketing to scale.
• Lead teams responsible for marketing technology, data management, reporting, campaign operations, lead management, attribution, budgeting, and performance measurement.
• Ensure marketing investments are measurable, customer data is actionable, and the organization has the operational foundation required to support efficient growth and informed decision‑making.

Product Marketing and Demand Generation

• Transform business strategy into market growth.
• Build a deep understanding of customer segmentation, value proposition development, go-to-market strategy, product positioning, demand generation, and customer acquisition.
• Strengthen the company’s ability to articulate why customers should choose our client.
• Own the development of scalable programs that generate qualified demand.
• Guide the design of marketing frameworks to launch new products, services, and business lines successfully.

Channel Marketing and Events

• Develop strategies that deliver the right message through the right distribution channels.
• Oversee engagement with employers and employees, prospects, referral partners, and other audiences across digital, sales, contact centre, partner, and emerging channels.
• Align channel investments with customer behavior, business objectives, and growth opportunities while continuously improving marketing effectiveness and return on investment.
• Oversee enterprise events strategy.

Content Marketing

• Measure and optimize the impact of educational and media content that fuels growth.
• Lead teams responsible for content strategy, editorial planning, thought leadership, campaign assets, sales enablement materials, customer communications, and digital experiences.
• Ensure content supports demand generation, customer engagement, cross‑sell opportunities, brand credibility, and broader growth objectives across all lines of business.

Brand, Public Relations and Corporate Communications

• Provide strategic direction for the company’s reputation and market perception.
• Lead teams responsible for brand strategy, corporate messaging, public relations, executive communications, media relations, internal communications, and reputation management initiatives.
• Present a consistent and differentiated identity to customers, employees, partners, media, and industry stakeholders while strengthening awareness, trust and market credibility.

Experience and Professional Qualifications

• 15+ years of progressively responsible leadership experience across multiple marketing disciplines in a business-to-business setting, focused on small and medium-size clients and varied go-to-market motions.
• 10+ years of experience leading teams and managing cross-functional initiatives, including leaders of leaders.
• Strong organizational and project management skills.
• Excellent communication and relationship‑building capabilities.
• Ability to prioritize effectively and manage competing demands.
• Ability to lead teams through change while maintaining employee engagement, trust in leadership, and a positive organizational culture.