VP Marketing Cloud Architect - Data-Driven Campaigns

CAZ Investments; Houston (TX); On-site; USD 180,000 - 250,000; Full time

Benefits offered by this job

401k matching

Generous PTO

Excellent benefits

Job summary

CAZ Investments seeks a Vice President, Marketing Cloud Architect to own and maximize Salesforce Marketing Cloud effectiveness. You will design, execute, and optimize email campaigns, automations, and customer journeys, aligning marketing tech with capital formation and investor communications.

The role requires hands-on SFMC skills, CRM integration, and a track record in regulated financial services environments. Strong analytical and cross-functional collaboration are essential.

Qualifications

• Hands-on experience with Salesforce Marketing Cloud including Journey Builder, Automation Studio and Email Studio.
• Experience with Salesforce CRM integration.
• Experience building B2B and B2C campaigns within financial services or regulated industries preferred.
• Familiarity with scripting and data tools such as SQL and AMPscript is a plus.
• Bachelor’s degree in Marketing, Business, Information Systems, or related field preferred; practical equivalent considered.
• Mid-to-senior level contributor with experience building and optimizing marketing automation platforms.
• Meticulous attention to detail in a highly regulated environment.

Responsibilities

• Design and architect scalable customer journeys, automations, and email campaigns within Salesforce Marketing Cloud.
• Develop and execute B2B and B2C campaigns using Salesforce CRM integration for data integrity and effectiveness.
• Lead audience segmentation to enable precise targeting and personalization across Stakeholders in Capital Formation and Investor Relations.
• Monitor campaign performance and optimize through rigorous analysis, testing, and best practices.
• Maintain platform health via QA, troubleshooting, and proactive system management for reliability and compliance.
• Translate business objectives into technical marketing solutions and expand platform capabilities.
• Ensure brand consistency and regulatory compliance across all marketing communications.

Skills

Salesforce Marketing Cloud

Journey Builder

Automation Studio

Email Studio

Salesforce CRM integration

SQL

AMPscript

Education

Bachelor's degree in Marketing or related field

Job description

CAZ Investments seeks a Vice President, Marketing Cloud Architect to own and maximize Salesforce Marketing Cloud effectiveness. You will design, execute, and optimize email campaigns, automations, and customer journeys, aligning marketing tech with capital formation and investor communications.

The role requires hands-on SFMC skills, CRM integration, and a track record in regulated financial services environments. Strong analytical and cross-functional collaboration are essential.