Senior SFMC Campaign Architect – Journey Orchestration

Capital One; Richmond (VA); Hybrid; USD 110,000 - 125,000; Full time

Job summary

Capital One is seeking an experienced Salesforce Marketing Cloud Campaign Specialist to lead journey design, audience building, and testing within a hybrid environment. You’ll drive email marketing campaigns across SFMC tools, building audiences with SQL and AMPscript, and leveraging Data Extensions for personalized experiences.

You will collaborate with Strategy Leads and MarTech teams to optimize deployments, test campaigns, and ensure scalable, compliant marketing operations for the Card

Qualifications

• Bachelor’s Degree or Military experience.
• At least 4 years of experience planning, building, and analyzing marketing campaigns leveraging Salesforce Marketing Cloud.
• At least 4 years of experience leveraging SQL queries to build target audiences.
• Salesforce Marketing Cloud Certifications: Email Specialist.

Responsibilities

• Partner with Marketing Strategy leads to design, streamline and optimize Salesforce Marketing Cloud (SFMC) journeys, including building and filtering audiences.
• Design and execute cross-channel SFMC journeys based on Marketer requirements.
• Bring expertise in personalization and marketing automation to infuse leading practices around dynamic email content and segmentation rules to customize marketing campaigns.
• Partner with CapitalOne MarTech leads for support related to new capability development, platform integrations and / or omni-channel execution.
• Evangelize the spirit of transformation across the team so that it’s a part of every marketer’s job, and permeates everything that we do.
• Establish a network of help and strong relationships across partners (business, creative, martech, data, operations, etc.) to deliver efficient and effective campaigns.

Skills

Email marketing

SQL

AMPscript

HTML/CSS

Journey orchestration

Data extensions

Marketing automation

Audience segmentation

Education

Bachelor’s degree

SFMC Email Specialist Certification

Tools

Hightouch

Workfront

Job description

Capital One is seeking an experienced Salesforce Marketing Cloud Campaign Specialist to lead journey design, audience building, and testing within a hybrid environment. You’ll drive email marketing campaigns across SFMC tools, building audiences with SQL and AMPscript, and leveraging Data Extensions for personalized experiences.

You will collaborate with Strategy Leads and MarTech teams to optimize deployments, test campaigns, and ensure scalable, compliant marketing operations for the Card