VP Marketing: Build Demand Engine for AI‑ERP Leader

campfire; San Francisco (CA); On-site; USD 250,000 - 420,000; Full time

Job summary

Campfire, the AI-native ERP for high-growth mid-market companies, is hiring a VP of Marketing in San Francisco. You’ll own the marketing function end-to-end—demand generation, pipeline, brand, product marketing, and communications—building a scalable engine and leading a high-caliber team.

You’ll partner with Sales and Product to sharpen positioning for a technical buyer, drive efficient growth, and establish a cadence that scales with the business.

Qualifications

• Experience building and scaling demand at a high-growth B2B SaaS company.
• Experience driving pipeline and revenue in mid-market and lower-enterprise motions.
• Ability to recruit, hire, and develop a high-caliber marketing team.
• Comfort operating in ambiguity and moving fast, with hands-on execution when needed.
• Rigorous, metrics-driven approach paired with strong brand/story instincts.

Responsibilities

• Own marketing strategy end to end: demand generation, pipeline, brand, product marketing, and communications.
• Build a repeatable demand engine that reliably generates and accelerates pipeline for the sales team.
• Recruit, hire, and develop an all-star marketing team and lead with a clear vision.
• Partner with Sales and Product to sharpen positioning for a technical, high-consideration buyer and drive growth.
• Establish metrics, systems, and rhythms to scale marketing as the company grows.
• Tell Campfire's story to the market and define a new category of ERP.

Skills

Demand generation

ABM

Integrated marketing

Pipeline leadership

Team building

Strategic execution

Job description

Campfire, the AI-native ERP for high-growth mid-market companies, is hiring a VP of Marketing in San Francisco. You’ll own the marketing function end-to-end—demand generation, pipeline, brand, product marketing, and communications—building a scalable engine and leading a high-caliber team.

You’ll partner with Sales and Product to sharpen positioning for a technical buyer, drive efficient growth, and establish a cadence that scales with the business.