VP, Marketing

Mediabistro; Washington (District of Columbia); On-site; USD 120,000 - 180,000; Full time

Job summary

A leading health and wellness company seeks a Vice President of Marketing to drive efforts in making nutritious food more accessible, especially for lower-income populations. This role demands a collaborative leader with at least 5 years of consumer marketing experience and a focus on B2B strategies. You'll be responsible for developing data-driven marketing campaigns and strengthening the company's brand presence in the marketplace.

Qualifications

• 5+ years of marketing leadership experience, preferably in B2B2C.
• Background in consumer marketing and health-related marketing.
• Strong analytical skills and ability to work across functions.

Responsibilities

• Lead marketing function focusing on member and B2B marketing.
• Develop integrated, data-driven campaigns to maximize company impact.
• Collaborate with internal stakeholders to achieve revenue targets.

Skills

Data-Driven Marketing

B2B Marketing

Analytics

Relationship Building

Marketing Strategy

Job description

VP, Marketing About the Company Rapid-growing provider of personalized nutrition guidance Industry Health, Wellness and Fitness Type Privately Held Founded 2010 Employees 51-200 Categories Health & Wellness Specialties iphone and web applications telemedicine marketplace food wellness health deals discounts food ordering health plans payers pharmaceutical foodscripts food insecurity foodsecure foodsmart recipes equity covid-19 covid coronavirus epidemiology and clinical research About the Role The Company is seeking a Vice President of Marketing to lead a mission-driven team that is dedicated to making nutritious food more accessible and affordable, particularly for lower-income populations. The successful candidate will be responsible for the full marketing function, with a primary focus on member and B2B marketing. This role involves developing and executing integrated, data-driven campaigns to maximize the reach and impact of the company's offerings. The VP of Marketing will also be tasked with strengthening the brand in the marketplace, building visibility and thought leadership, and supporting B2B growth efforts. A key aspect of the role is to partner with internal stakeholders to achieve revenue targets and ensure that member demand is met with the available supply of services. Candidates for this role should be results-driven, collaborative leaders with a passion for using data to optimize marketing strategies. The ideal candidate will have a background in consumer marketing, with a preference for B2B2C, and at least 5 years of marketing leadership experience. Experience in developing growth strategies for underserved populations and a deep understanding of corporate marketing tailored to health plans are essential. The role requires a candidate who is analytical, skilled at building strong relationships, and has a proven track record of cross-functional collaboration. A passion for improving healthcare access and outcomes, particularly with a focus on health equity, is a must. Familiarity with compliance and consent frameworks relevant to healthcare marketing communications is also necessary. Hiring Manager Title Chief Experience Officer Travel Percent Less than 10% Functions Marketing

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Vp Marketing • Washington, District of Columbia, United States