VP, Marketing

NewtonX; New York (NY); Hybrid; USD 180,000 - 240,000; Full time

Job summary

A leading company in market research seeks a VP of Marketing to drive impactful strategies that enhance revenue growth and brand visibility. The ideal candidate is an experienced B2B marketer with proven leadership skills, able to foster cross-functional collaboration and optimize marketing performance through data-driven insights. Competitive compensation and a vibrant culture focused on collaboration await.

Benefits

Competitive compensation

Career advancement and training opportunities

Excellent medical, dental, and vision coverage

401k match with immediate vesting

Paid time off: vacation, holidays, sick, and parental leave

Diverse and positive culture

Qualifications

• 10+ years of enterprise B2B marketing experience.
• Strong ABM and multi-channel expertise.
• Proven track record in driving marketing initiatives.

Responsibilities

• Lead and execute marketing strategy impacting revenue growth.
• Oversee brand positioning and demand generation.
• Align marketing efforts with company objectives.

Skills

Data-Driven Strategy

Multi-Channel Expertise

Team Leadership

Project Management

Excellent Communication

Education

10+ years of experience in enterprise B2B marketing

Job description

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About NewtonX

At NewtonX, we empower businesses to solve their toughest challenges with confidence by delivering insights backed by the highest-quality data, unparalleled B2B expertise, and proven methodologies. Trusted by Fortune 500 companies, we provide custom-recruited professionals, expertly designed surveys and interviews, and end-to-end research support. With a culture built on innovation, ownership, and integrity, we foster growth, collaboration, and meaningful work—so our team and clients can make smarter, data-driven decisions.

About NewtonX

At NewtonX, we empower businesses to solve their toughest challenges with confidence by delivering insights backed by the highest-quality data, unparalleled B2B expertise, and proven methodologies. Trusted by Fortune 500 companies, we provide custom-recruited professionals, expertly designed surveys and interviews, and end-to-end research support. With a culture built on innovation, ownership, and integrity, we foster growth, collaboration, and meaningful work—so our team and clients can make smarter, data-driven decisions.

The role is New York preferred but remote/hybrid is available (EST working hours)

About The Role

As VP of Marketing, you will lead and execute a results-driven marketing strategy that directly impacts revenue growth and business success. Your key responsibilities include:

• Driving Business Growth: Ensure that marketing initiatives directly contribute to revenue and long-term success.
• Overseeing Brand Positioning & Demand Generation: Develop marketing initiatives that drive customer acquisition, engagement, and brand visibility.
• Data-Driven Strategy: Use performance analytics to track KPIs (pipeline growth, conversion rates, brand impact) and optimize marketing ROI.
• Cross-Functional Leadership: Align marketing efforts with company objectives, collaborating with sales, product, and creative teams.
• Multi-Channel Execution: Oversee content marketing, paid ads, SEO, email campaigns, events and social media engagement.
• Manage marketing budgets allocating resources effectively and optimizing spending strategies to achieve maximum ROI.
• Stay ahead of industry trends and shifts in consumer behavior and leverage AI to ensure marketing efforts remain innovative and effective.
• Team Leadership & Cross-Functional Collaboration: Build, mentor, and manage a high-performing marketing and growth team.
• Collaborate closely with product, design, and engineering teams to ensure marketing efforts are seamlessly integrated with product updates and overall brand strategy.
  
  

What you have

• 10+ years of experience in enterprise B2B marketing
• Highly self-motivated with a growth mindset.
• Have scaled and led high-performing marketing teams, managing content, demand generation, and brand functions.
• Are results-driven and analytical, using data to inform strategy and optimize campaigns.
• Have a proven track record of:
• Exponentially increasing inbound leads through strategic marketing initiatives.
• Improving website traffic, and customer acquisition efficiency.
• Enhancing digital conversion rates through A/B testing and optimization.
• Have strong ABM and multi-channel expertise, including SEO, content marketing, paid ads, email, events and social media.
• Excellent communication and collaboration skills with the ability to work across teams (sales, marketing, product, leadership).
• Excellent project management skills with the ability to handle multiple priorities and meet deadlines.
  

What we offer

• Competitive compensation - base salary range $180-210k, performance based bonus, equity and employee equity plan. Please note that salary and compensation may vary based on factors such as skills, experience, performance, and location.
• Career advancement and training opportunities.
• Excellent medical, dental, and vision coverage for you and your dependents.
• 401k match with immediate vesting.
• Health savings/flexible savings account, life insurance, and pre-tax commuter benefits.
• Paid time off: vacation, holidays, sick, and parental leave.
• A diverse, collaborative, and positive culture where we invest in and celebrate each other's success.
• Good vibes (happy hours, social activities, and retreats).
  
  

If the profile above describes you and your passions, we'd love to hear from you!

NewtonX is proud to be an equal opportunity workplace. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity/expression, age, status as a protected veteran, status as an individual with a disability, or any other applicable legally protected characteristics.

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Market Research

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