Vice President of Marketing and Policy

FoodCorps; Washington (District of Columbia); Remote; USD 205,000 - 235,000; Full time

Job summary

FoodCorps is seeking a visionary Vice President of Marketing and Policy to lead its state and federal policy influence while enhancing the organization's brand and audience engagement. This role requires strategic thinking, strong communication skills, and a minimum of ten years in relevant fields. The VP will integrate marketing and advocacy functions, driving awareness and impacting policy changes in support of child nutrition and food education.

Benefits

Medical insurance

401(k)

Vision insurance

Child care support

Paid maternity leave

Paid paternity leave

Qualifications

• Proven leadership in policy and communications.
• Experience in a high-growth, geographically distributed environment.
• Strong coaching and management skills.

Responsibilities

• Lead the Policy & Advocacy and Marketing & Communications teams.
• Develop and execute organizational strategy.
• Represent FoodCorps in policy efforts.

Skills

Leadership

Communication

Strategic thinking

Education

Ten years in relevant field

Job description

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Join to apply for the Vice President of Marketing and Policy role at FoodCorps

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This range is provided by FoodCorps. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$205,000.00/yr - $235,000.00/yr

Direct message the job poster from FoodCorps

FoodCorps is a national nonprofit advancing child well-being through food in school. FoodCorps partners with students, families, and communities to champion nourishing food at local, state, and national levels. Our AmeriCorps members support schools in providing nutritious meals, locally-informed food education, and welcoming school environments that set kids up for positive, vibrant relationships with food. Building on this program, we develop leaders, grow networks, and advocate for policies in service of every kid’s health and well-being. FoodCorps is working toward a world where, by 2030, all 50 million public school students have access to food education and nourishing meals in school.

Who You Are:

The incoming Vice President of Policy and Communications is the visionary and team leader responsible for building FoodCorps’ state and federal policy influence, stewarding our brand, growing our audience and engagement with key stakeholder groups, and leveraging the tools of strategic communication to accelerate the organization’s impact and policy influence.

The VP joins FoodCorps during a period of rapid evolution. As we adapt our programming and advocacy priorities to meet the needs of the kids at the center of our mission, FoodCorps is bringing our previously distinct Marketing and Communications team together with our Policy and Advocacy team in a unified Policy and Communications Department. The VP will lead this integration, holding ultimate responsibility for curating and delivering on FoodCorps’ multi-level policy strategy, while also guiding our narrative and shaping our approach to campaigns, branding and brand partnerships, media and public relations, brand presence in schools and communities, and audience-building with donors, policymakers, school partners, families, prospective corps members, and alumni.

This is an exciting opportunity for a proven leader in either or both of the policy and communications domains, with strong coaching and management skills, a passion for asset-based advocacy and storytelling, and a drive to build FoodCorps into a household name and a driving force in policy change. The VP reports to the President, and partners closely with the CEO, leading a high-performing, eleven-person team that partners closely with nine contracted, part-time State Policy Leads. They will serve as a member of the organization-wide Leadership Team, and will collaborate within the Programs unit as well as across the full institution to meet the needs of all of FoodCorps’ stakeholders.

This remote position is a VP level role with a starting salary range between $205,000-$235,000 and requires monthly travel.

Areas of responsibility:

• Executive leadership: Serve on the 12-person Leadership Team that informs organizational strategy and budget, monitors organizational performance, and provides cross-functional leadership and change management to FoodCorps as a whole.
• Team management: Lead and develop the Policy & Advocacy Team and the Marketing & Communications Team, with responsibility for setting annual strategy, goals, and department budget, managing data-driven performance targets, and coaching a high-performing, mostly remote team toward the best work of their careers. Ensure effective recruitment and management of a cohort of nine contracted, part-time State Policy Leads.
• Strategy: Envision and operationalize a comprehensive plan for the department and its bodies of work, in order to serve the needs of FoodCorps and advance our 2030 goal of every child having access to food education and nourishing meals in school.
• Policy and advocacy: Update FoodCorps’ policy and advocacy priorities and represent the organization in policy efforts that further our mission, ensuring that previous wins are protected, future wins are cultivated, and state and federal policy is shaped by people with proximate expertise: students, families, FoodCorps alumni, educators, and school nutrition professionals.
• Coalition representation: Ensure that FoodCorps is an influential member of the appropriate policy coalitions.
• Brand and voice: Drive dramatic growth in the recognition of the organization’s work and brand, making school food a trending topic in education and FoodCorps the clear field leader in the space, always applying an asset-based and ethical lens to how the organization presents itself.
• Audience-building and engagement: Through organic and paid social strategies and other means of acquisition and engagement, build FoodCorps’ supporter base to 1 million constituents by 2030, with a focus on key stakeholder groups: corps members and alumni, families, food education and school nutrition professionals, and school stakeholders.
• Marketing of products and services: Lead the launch of new product and service offerings to schools, districts, and their stakeholders, making the case for FoodCorps’ value proposition and collaborating across the organization to build and populate the partnership funnel.
• Public relations and media: Develop a media relations strategy to secure coverage for FoodCorps and set our staff and stakeholders up for effective appearances in national and local press and new media, position FoodCorps materials and research for dissemination, and support strategic deployment of executives as thought leaders, authors, and public speakers.
• Policy and advocacy communication: Advance FoodCorps’ policy agenda at the state and federal levels through strategic communication, activation of constituents, and events.
• Internal collaboration: Partner with colleagues across the organization on integrated work related to policy, advocacy, marketing, and communications.
• Advise on internal communications: Provide strategic guidance on internal communications practices and support transparency in decision-making to ensure all staff are informed and engaged with organizational priorities.
• Fundraising collaboration: Partner with Revenue Team colleagues in donor conversations.

Skills and experience:

• Mission alignment: A compelling personal connection to the FoodCorps mission and demonstrated interest in issues of education, food, child well-being, and/or health.
• Domain expertise in either or both of Policy & Advocacy or Marketing & Communications: A minimum of ten years leading a related function. Strong preference for prior experience working in a high-growth, geographically distributed setting, serving on a senior leadership team, and engaging in both policy and communications.
• Management: A demonstrated record of building and developing high-performing teams, coaching individuals and advancing their professional trajectories, and fostering collaboration. Evidence of an approach to management that balances humanity, efficacy, and accountability.
• Strategy: Ability to set strategy in a way that ensures team input and empowerment and holds the needs of the full organization.
• Communication: Standout abilities as a written, verbal, and multimedia communicator, with an ability to shape the narrative of an organization and an issue.

Measures of Success:

By the end of year one, the VP of Policy & Communications will have achieved the following:

• Strategy: The Policy & Communications department has a clear and actionable annual strategy that is responsive to the cultural, political and educational landscape, and reflective of the priorities of FoodCorps.
• Individual and team management: The Policy & Communications department is meeting or exceeding performance targets, and pulse survey results indicate that the team is feeling well-supported and positioned to do their best work. Direct reports score the VP highly as a coach and management partner who accelerates their development.
• Internal collaboration: The Policy & Communications department is effectively collaborating with the revenue, recruitment, school programs, and leadership programs teams, leading to stronger alignment, more integrated work, and cross-team trust.
• Momentum building: Measurable progress is made toward the goals of every child having access to food education and free, nourishing meals in school. Audience growth targets set and achieved across key stakeholder groups.
• Leadership: The VP will have contributed to the health of the organization as a whole, by building close working relationships with colleagues across the Leadership Team, showing up across departments as an enterprise-level leader, managing confidently and empathetically through change, and modeling FoodCorps’ competencies and values.

For more information and to apply, go to our website at: https://job-boards.greenhouse.io/foodcorps/jobs/4748233008

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Public Policy Offices and Civic and Social Organizations

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Inferred from the description for this job

Medical insurance

401(k)

Vision insurance

Child care support

Paid maternity leave

Paid paternity leave

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