Vice President Marketing

Space Executive; New York (NY); On-site; USD 150,000 - 250,000; Full time

Job summary

Space Executive is seeking a Vice President of Marketing to lead global marketing initiatives. The ideal candidate will drive demand generation and enhance brand awareness, particularly in the B2B SaaS and cybersecurity sectors. This strategic leader will take charge of a high-performing team to support aggressive growth goals.

Qualifications

• Track record of success in B2B SaaS marketing.
• Experience leading demand generation and revenue initiatives.
• Expert in cybersecurity marketing.

Responsibilities

• Develop and execute comprehensive demand generation strategy.
• Align marketing initiatives with sales to drive revenue impact.
• Build and lead a high-performing marketing team.

Skills

Demand Generation

Revenue Marketing

Brand Awareness

Go-to-Market (GTM)

Strategic Leadership

Education

Proven Marketing Executive

Experience in B2B SaaS

Expertise in Cybersecurity

Tools

HubSpot

Salesforce

ZoomInfo

Job description

Direct message the job poster from Space Executive

The Vice President of Marketing will be a strategic leader responsible for building and scaling the global marketing function. This role will drive demand generation, enhance brand awareness, and align marketing efforts with revenue goals to support the company’s aggressive growth trajectory. The ideal candidate is a proven marketing executive with a track record of success in B2B SaaS, preferably in cybersecurity, and expertise in leading high-impact demand generation, revenue marketing, and go-to-market (GTM) initiatives.

Key Responsibilities

• Demand Generation & Pipeline Growth: Develop and execute a comprehensive demand generation strategy to generate qualified pipeline, targeting key accounts and personas in the cybersecurity market. Own pipeline goals, delivering measurable contributions to ARR growth.
• Revenue Marketing: Align marketing initiatives with sales to drive revenue impact, including creating target account strategies, optimizing lead-to-opportunity conversion, and implementing product-led growth (PLG) and account-based marketing (ABM) programs.
• Brand & Market Awareness: Elevate the company’s brand as a category leader through thought leadership, content marketing, and strategic positioning in the cybersecurity ecosystem. Expand market awareness across North America, EMEA, and APAC.
• Event Strategy & Execution: Lead planning and execution of high-impact events, including major industry conferences (e.g., RSA, Black Hat) and regional events, to drive pipeline and brand visibility.
• Team Leadership: Build and lead a high-performing marketing team, including demand generation, content, product marketing, and marketing operations. Mentor and develop talent, fostering a culture of innovation and accountability.
• Marketing Operations & Technology: Oversee the marketing tech stack (e.g., HubSpot, Salesforce, ZoomInfo) to optimize campaign performance, reporting, and lead management. Implement and integrate new tools to enhance efficiency.
• Sales Enablement: Collaborate closely with sales to develop campaigns, SDR cadences, and follow-up processes, ensuring alignment on target accounts and personas.

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Marketing

• Industries

  Computer and Network Security and Software Development

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