VP, Loyalty Strategy & Competitive Intelligence

J.P. Morgan; New York (NY); On-site; USD 180,000 - 280,000; Full time

Job summary

JPMorgan Chase seeks a Vice President, Loyalty Strategy & Competitive Intelligence Lead for Chase Auto Private Label Captive Finance to own loyalty, acquisition, and attrition initiatives. You will connect customer behavior, competitive signals, and financial outcomes to drive measurable business results.

You will partner with analytics, finance, marketing, digital product, and operations to build business cases, define success metrics, and track performance.

Qualifications

• Bachelor’s degree or equivalent required.
• 7+ years in strategy, marketing, consulting, finance, analytics, or loyalty.
• 3+ years turning data into insights and recommendations.
• 3+ years building business cases tied to financial outcomes.
• 3+ years competitive analysis and strategic implications.
• Experience creating executive-ready materials and cross-functional collaboration.
• Experience using automation or emerging tech to improve insight generation.

Responsibilities

• Lead loyalty strategy for private label captive finance grounded in customer insights and partner objectives.
• Analyze data to assess loyalty performance, customer behavior, and offer effectiveness.
• Conduct competitive intelligence to identify trends, gaps, and opportunities.
• Build business cases including sizing, investments, risks, and trade-offs.
• Develop executive-ready reporting tracking initiative performance against metrics.
• Translate analysis into concise recommendations for senior leaders and partners.
• Partner with cross-functional teams to implement loyalty initiatives and measurement plans.
• Improve analytics and reporting processes through automation and new tech.
• Define and track testing approaches to evaluate loyalty actions and inform improvements.
• Support partner discussions on positioning, performance, and growth opportunities.

Skills

Loyalty strategy

Competitive intelligence

Cross-functional collaboration

Analytics

Executive storytelling

Automation / analytics tools

Prioritization under ambiguity

Stakeholder management

Education

Bachelor’s degree

Tools

Analytics tools

Automation technologies

Job description

JPMorgan Chase seeks a Vice President, Loyalty Strategy & Competitive Intelligence Lead for Chase Auto Private Label Captive Finance to own loyalty, acquisition, and attrition initiatives. You will connect customer behavior, competitive signals, and financial outcomes to drive measurable business results.

You will partner with analytics, finance, marketing, digital product, and operations to build business cases, define success metrics, and track performance.