Loyalty Strategy Architect & Competitive Intelligence Lead

JPMorgan Chase & Co.; Plano (TX); On-site; USD 180,000 - 240,000; Full time

Job summary

JPMorgan Chase & Co. seeks a Vice President to lead Loyalty Strategy and Competitive Intelligence within Chase Auto Private Label Captive Finance.

You will own loyalty initiatives, analyze data to drive customer and partner value, and collaborate across analytics, finance, marketing, and operations to measure success and inform strategic actions. You will build business cases, track performance with executive-ready reports, and translate insights into actionable recommendations for senior

Qualifications

• Bachelor’s degree required.
• 7+ years in strategy, marketing, analytics, loyalty, automotive, or related fields.
• 3+ years using customer, portfolio, market, or performance data to generate insights.
• 3+ years building business cases and conducting cost-benefit analyses tied to financial outcomes.
• 3+ years performing competitive analysis and translating trends into strategic implications.
• Experience creating executive-level materials summarizing analysis and actions.
• Experience collaborating with cross-functional stakeholders to define success metrics.
• Experience using automation or emerging technology to improve insight generation.
• Ability to manage multiple priorities in a fast-paced environment with influence-led leadership.

Responsibilities

• Lead the development of a loyalty strategy for private label captive finance grounded in customer insights and partner objectives.
• Analyze internal, third-party, and market data to assess loyalty performance and offer effectiveness.
• Conduct competitive intelligence to identify trends, gaps, and opportunities.
• Build business cases and cost-benefit analyses including investment needs and risks.
• Develop executive-ready reporting that tracks initiative performance against metrics.
• Translate complex analysis into concise recommendations for senior leaders and partners.
• Partner with cross-functional teams to implement loyalty initiatives and measurement plans.
• Improve analytics and reporting processes through automation and emerging tech.
• Define and track testing approaches to evaluate loyalty actions and inform improvements.
• Support partner discussions with insights on positioning, performance, and growth opportunities.

Skills

Strategy

Marketing

Analytics

Loyalty

Automotive

Competitive analysis

Executive communication

Cross-functional collaboration

Automation tools

Project management

Education

Bachelor’s degree

Job description

JPMorgan Chase & Co. seeks a Vice President to lead Loyalty Strategy and Competitive Intelligence within Chase Auto Private Label Captive Finance.

You will own loyalty initiatives, analyze data to drive customer and partner value, and collaborate across analytics, finance, marketing, and operations to measure success and inform strategic actions. You will build business cases, track performance with executive-ready reports, and translate insights into actionable recommendations for senior