VP, Auto Loyalty Strategy & Customer Journeys

JPMorgan Chase & Co.; Wilmington (DE); On-site; USD 90,000 - 120,000; Full time

Job summary

JPMorgan Chase & Co. is seeking a Loyality Marketing Strategy Lead in Wilmington, Delaware, to develop integrated marketing frameworks that enhance customer engagement across digital platforms. You will work closely with various teams to create strategic narratives that drive customer interactions and loyalty.

The ideal candidate will have over 7 years of experience in marketing strategy, showcasing excellent collaboration and communication skills. The role offers opportunities to shape marketing strategies and significantly impact the customer experience.

Qualifications

• 7+ years of experience in marketing strategy or related roles.
• Experience in lifecycle/CRM and customer communications.
• Ability to tailor messaging to digital content and channel context.

Responsibilities

• Own the lifecycle and loyalty marketing strategy for Chase Auto Lending customers.
• Develop strategic marketing content that advances the Consumer and Retail Marketing agenda.
• Define priority customer journeys and clarify behaviors to drive at each stage.

Skills

Influencing customer behavior

Stakeholder management

Cross-functional collaboration

Written and verbal communication

Presentation skills

Attention to detail

Education

Bachelor’s degree (or equivalent experience)

Job description

JPMorgan Chase & Co. is seeking a Loyality Marketing Strategy Lead in Wilmington, Delaware, to develop integrated marketing frameworks that enhance customer engagement across digital platforms. You will work closely with various teams to create strategic narratives that drive customer interactions and loyalty.

The ideal candidate will have over 7 years of experience in marketing strategy, showcasing excellent collaboration and communication skills. The role offers opportunities to shape marketing strategies and significantly impact the customer experience.