VP, Lifecycle Marketing Strategy: Growth & Engagement (B2B)

JPMorgan Chase & Co.; Columbus (OH); On-site; USD 109,000 - 170,000; Full time

Job summary

JPMorgan Chase & Co. is seeking a Vice President of Lifecycle Marketing Strategy in Chicago, Seattle, or Columbus to lead lifecycle marketing programs across Commercial Banking’s middle-market clients.

You'll drive activation, engagement, retention and cross-sell through data-driven journeys, collaborating with Product Marketing, Analytics and Sales to deliver measurable outcomes. You will establish KPI frameworks, leverage client data, and oversee implementation of marketing automation and

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Analytics or a related field.
• Significant experience developing lifecycle, CRM and customer engagement strategies in a B2B environment.
• Designing customer journeys that drive engagement, adoption, retention and revenue growth.
• Strong understanding of B2B lifecycle marketing: activation, engagement, cross-sell, depth.
• Experience leveraging customer data, segmentation and analytics for marketing.
• Translate business objectives into measurable lifecycle programs.
• Experience with marketing automation, CRM and journey orchestration.
• Strong analytical and problem-solving skills.
• Cross-functional collaboration with Product Marketing, Analytics, Sales.
• Ability to influence senior leaders and drive alignment in a matrixed org.
• Excellent written and verbal communication; executive presentation skills.
• Strong project leadership and ability to manage multiple priorities.

Responsibilities

• Strategy & lifecycle planning: define journeys and moments; activate early-life engagement.
• Develop programs for activation, awareness, solution adoption and cross-sell.
• Identify opportunities to connect clients with banking, payments, liquidity and advisory solutions.
• Lead evaluation of new lifecycle capabilities and operating models.

Skills

Lifecycle marketing

CRM

Customer journeys

Marketing automation

Data analytics

Cross-functional collaboration

Executive influence

Education

Bachelor's degree in Marketing, Business, Communications, Analytics or related field

Job description

JPMorgan Chase & Co. is seeking a Vice President of Lifecycle Marketing Strategy in Chicago, Seattle, or Columbus to lead lifecycle marketing programs across Commercial Banking’s middle-market clients.

You'll drive activation, engagement, retention and cross-sell through data-driven journeys, collaborating with Product Marketing, Analytics and Sales to deliver measurable outcomes. You will establish KPI frameworks, leverage client data, and oversee implementation of marketing automation and