VP, Lifecycle Marketing Strategy: Growth & Engagement

Aumni; Columbus (OH); On-site; USD 150,000 - 210,000; Full time

Job summary

JPMorgan Chase & Co. in Columbus, OH seeks a Vice President of Lifecycle Marketing Strategy for Commercial & Investment Banking. You will design and execute lifecycle programs to activate, engage and deepen client relationships across middle-market clients, driving deposits, cross-sell and product adoption.

The role requires strategic B2B marketing leadership, data-driven decision making, and strong collaboration with Product Marketing, Analytics and Sales to deliver measurable business outcomes.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Analytics or related field.
• Significant experience developing lifecycle, CRM, customer engagement or retention strategies in a B2B environment.
• Demonstrated expertise designing customer journeys to drive engagement and revenue growth.
• Strong understanding of B2B lifecycle marketing principles including activation and cross-sell.
• Experience leveraging customer data and analytics for targeted strategies.
• Ability to translate objectives into measurable lifecycle programs.

Responsibilities

• Define lifecycle journeys and client moments to influence engagement and growth.
• Build activation and deepening programs across banking solutions based on client needs.
• Identify new lifecycle capabilities and operating models to strengthen client growth.
• Collaborate with Product Marketing, Analytics and Sales to design integrated journeys.

Skills

Lifecycle marketing

CRM & marketing automation

Analytics & data-driven

Cross-functional leadership

Executive communication

B2B marketing

Education

Bachelor's degree in Marketing or related field

Tools

Marketing automation

CRM platforms

Job description

JPMorgan Chase & Co. in Columbus, OH seeks a Vice President of Lifecycle Marketing Strategy for Commercial & Investment Banking. You will design and execute lifecycle programs to activate, engage and deepen client relationships across middle-market clients, driving deposits, cross-sell and product adoption.

The role requires strategic B2B marketing leadership, data-driven decision making, and strong collaboration with Product Marketing, Analytics and Sales to deliver measurable business outcomes.