VP, Lifecycle Marketing & Retention

Goldman Sachs Group; New York (NY); On-site; USD 110,000 - 260,000; Full time

Job summary

Marcus by Goldman Sachs seeks a visionary Vice President to lead US Deposits Marketing Retention. You will define and execute customer experiences and campaigns to drive conversion, loyalty, and reduced churn across a large customer base.

Monitor analytics, guide GTM strategies for new offerings, and partner with analytics to optimize programs. The role requires deep expertise in multi-channel retention, including email, SMS, push, and print, with proven leadership in scaling loyalty programs

Qualifications

• 10+ years in loyalty/email marketing or CRM.
• Experience with enterprise marketing automation and CRM platforms.
• Bachelor's degree required; MBA preferred.

Responsibilities

• Lead strategic development and execution of retention campaigns across customer lifecycle.
• Align retention initiatives with Marcus business goals and objectives.
• Oversee CRM campaign implementation and analytics to optimize performance.
• Define data requirements for personalized, scalable campaigns and KPIs.

Skills

Loyalty marketing

CRM marketing

Digital marketing

Data analytics

Marketing automation

Leadership

Agile methods

Stakeholder mgmt

Education

Bachelor's degree

MBA preferred

Tools

Adobe Campaign

Marketo

Braze

Oracle Responsys

JIRA

Confluence

Job description

Marcus by Goldman Sachs seeks a visionary Vice President to lead US Deposits Marketing Retention. You will define and execute customer experiences and campaigns to drive conversion, loyalty, and reduced churn across a large customer base.

Monitor analytics, guide GTM strategies for new offerings, and partner with analytics to optimize programs. The role requires deep expertise in multi-channel retention, including email, SMS, push, and print, with proven leadership in scaling loyalty programs