VP, Brand & Growth — Integrated Marketing

Goldman Sachs, Inc.; Chicago (IL); On-site; USD 85,000 - 240,000; Full time

Job summary

Goldman Sachs is seeking a seasoned marketing leader for Marcus US Marketing in Chicago to drive growth and end-to-end customer lifecycle across Marcus products. You will shape brand strategy, oversee campaigns, and partner across pricing, product, engineering, and delivery to deliver measurable outcomes.

The role requires 10+ years in marketing with 5+ years in brand leadership, plus 3+ years in financial services. AMBA preferred; strong analytics and leadership are essential.

Qualifications

• Minimum of 10 years of experience in marketing, with at least 5 years in integrated/brand leadership.
• Minimum of 3 years experience in financial services / consumer banking.
• Proven track record of cross-channel campaigns with measurable business results.
• Excellent analytical and problem-solving skills.

Responsibilities

• Refresh audience strategy, market trends, and competitive landscape with research teams.
• Develop brand vision and architecture for business, mapping to all customer touchpoints.
• Oversee creative development and advertising process.
• Plan integrated go-to-market across owned, paid, and earned channels with KPIs and ROIs.
• Oversee campaign execution with paid media teams and agencies.
• Establish measurement infrastructure and brand health analytics.
• Build brand and marketing infrastructure, including operating model with acquisition team.
• Identify and hire talents; mentor and develop a high-performing team.
• Oversee creative agency strategy and day-to-day relationships.
• Collaborate with PR on press releases, media outreach, and content strategy.
• Monitor competitive landscape and spend.

Skills

Analytical thinking

Communication skills

Team leadership

Problem-solving

Interpersonal skills

Education

Bachelor’s degree in Marketing

MBA preferred

Job description

Goldman Sachs is seeking a seasoned marketing leader for Marcus US Marketing in Chicago to drive growth and end-to-end customer lifecycle across Marcus products. You will shape brand strategy, oversee campaigns, and partner across pricing, product, engineering, and delivery to deliver measurable outcomes.

The role requires 10+ years in marketing with 5+ years in brand leadership, plus 3+ years in financial services. AMBA preferred; strong analytics and leadership are essential.