VP, Lifecycle Marketing & CRM - Data-Driven Growth

BlueSky Resource Solutions; California (MO); Hybrid; USD 150,000 - 200,000; Full time

Job summary

A leading recruitment firm is seeking a Vice President of Analytical Lifecycle Marketing & CRM in California. This hands-on role focuses on leading data-driven CRM strategies and requires 10-15 years of experience in life cycle marketing. Candidates should have strong data manipulation skills, and proficiency with tools like Iterable and Tableau is essential. A competitive pay range of $75-90/hr is offered for this contract position.

Qualifications

• 10-15 years experience in CRM / Life Cycle Marketing.
• Experience in the nutritional, fitness, or health industry is a plus.

Responsibilities

• Oversee CRM data pipelines with technology partners.
• Deliver detailed in-flight and post-campaign reporting.
• Produce regular CRM reports and manage control group strategy.

Skills

CRM / Life Cycle Marketing experience

Hands-on experience with Iterable

Hands-on experience with Tableau

Presentation skills to C-Suite

Direct to Consumer (DTC) experience

Tools

SQL

Python

Job description

A leading recruitment firm is seeking a Vice President of Analytical Lifecycle Marketing & CRM in California. This hands-on role focuses on leading data-driven CRM strategies and requires 10-15 years of experience in life cycle marketing. Candidates should have strong data manipulation skills, and proficiency with tools like Iterable and Tableau is essential. A competitive pay range of $75-90/hr is offered for this contract position.