VP, Lifecycle Management & CRM

BlueSky Resource Solutions; California (MO); Hybrid; USD 150,000 - 200,000; Full time

Job summary

A leading recruitment firm is seeking a Vice President of Analytical Lifecycle Marketing & CRM in California. This hands-on role focuses on leading data-driven CRM strategies and requires 10-15 years of experience in life cycle marketing. Candidates should have strong data manipulation skills, and proficiency with tools like Iterable and Tableau is essential. A competitive pay range of $75-90/hr is offered for this contract position.

Qualifications

• 10-15 years experience in CRM / Life Cycle Marketing.
• Experience in the nutritional, fitness, or health industry is a plus.

Responsibilities

• Oversee CRM data pipelines with technology partners.
• Deliver detailed in-flight and post-campaign reporting.
• Produce regular CRM reports and manage control group strategy.

Skills

CRM / Life Cycle Marketing experience

Hands-on experience with Iterable

Hands-on experience with Tableau

Presentation skills to C-Suite

Direct to Consumer (DTC) experience

Tools

SQL

Python

Job description

BlueSky Resource Solutions provided pay range

This range is provided by BlueSky Resource Solutions. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$75.00/hr - $90.00/hr

Direct message the job poster from BlueSky Resource Solutions

Sr. Technical Recruiter at BlueSky Resource Solutions

This is a 6-12 month contract-to-hire position. Strong preference for candidates to be in PST or MST time zones or open to working late hours if in CST/EST. The role is not open to C2C, C2H, OPT, or Visa consideration. No vendor support of any kind.

Our client is looking for a highly skilled and experienced Vice President of Analytical Lifecycle Marketing & CRM to lead our data-driven customer relationship management efforts. The successful candidate will be responsible for overseeing CRM data pipelines with our technology partners, delivering detailed in-flight and post-campaign reporting, producing regular CRM reports, managing our holdout and control group strategy, and working with our talented Data and Analytics team on advanced analytics projects. This is a hands-on role that demands strong data manipulation skills and the ability to translate complex data into actionable insights to drive customer engagement and business growth.

REQUIRED SKILLS

• 10-15 years exp. directly in CRM / Life Cycle Marketing
• Hands-on exp. working with Iterable
• Hands-on exp. working with Tableau
• Ability to effectively present to C-Suite
• DTC experience (direct to consumer)

NICE TO HAVE

• Data Warehousing exp.
• Proficiency with SQL and/or Python
• Nutritional, Fitness, or Health industry exp

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing

• Industries

  Wellness and Fitness Services

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