VP Integrated Marketing

Harnham; United States; Remote; USD 180,000 - 220,000; Full time

Job summary

A high-growth consumer tech brand is seeking a VP Integrated Marketing to lead integrated marketing efforts across flagship D2C brands. This role requires 15+ years of experience in integrated marketing, focusing on customer acquisition, retention, and brand visibility. The ideal candidate will have a proven track record in driving marketing strategies and leading high-performing teams. Competitive salary up to $200k and bonuses offered.

Qualifications

• 15+ years in integrated marketing, ideally with digitally native, consumer-focused brands.
• Proven track record of driving brand engagement, customer acquisition, retention, and revenue.
• Strong understanding of cultural marketing.

Responsibilities

• Lead a high-performing team across brand, PR, social, creative, and consumer insights.
• Drive customer acquisition, retention, and lifetime value through integrated marketing.
• Launch high-impact campaigns and manage PR and media efforts.

Skills

Integrated marketing experience

Leadership

Data analysis

Brand engagement

Customer acquisition

Job description

This range is provided by Harnham. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Harnham

Building Advanced Analytics Teams across the U.S.

VP Integrated Marketing

Remote

Up to $200k + bonus

We're working with a high-growth consumer tech brand operating in the subscription lifestyle space. With a sharp focus on digital innovation and customer experience, this business is looking to accelerate growth through brand building, multi-channel marketing, and insight-led campaigns. As they scale, they're hiring a VP of Integrated Marketing to own and evolve their integrated marketing function across two flagship D2C brands.

The Role

As VP of Integrated Marketing, you'll lead a high-performing team across brand, PR, social, creative, and consumer insights. Your mandate is to drive customer acquisition, retention, and lifetime value through cohesive, data-informed marketing.

Key Responsibilities:

• Build and lead the annual integrated marketing roadmap, including budget planning and KPI setting
• Own customer insight strategy - conduct research, interpret data, and apply findings to drive acquisition and retention
• Launch high-impact campaigns, activations, and go-to-market strategies for new and existing products
• Lead PR and media efforts to elevate brand equity and drive visibility
• Oversee social media and content strategies - growing audience, traffic, and engagement
• Manage the in-house creative team across copy and design, maintaining a strong and consistent brand voice
• Partner with external brands on co-branded campaigns and joint marketing efforts
• Track brand health, marketing performance, and campaign ROI - reporting regularly into senior leadership

Your Skills and Experience

• 15+ years in integrated marketing, ideally with digitally native, consumer-focused brands
• Experience leading full-stack marketing teams - PR, creative, social, brand, insights - in high-growth environments
• Deep expertise in insight-led marketing and translating data into actionable strategies
• Proven track record of driving brand engagement, customer acquisition, retention, and revenue
• Strong understanding of cultural marketing and ability to build campaigns that resonate with modern audiences
• Excellent leadership, communication, and stakeholder management skills
• Commercially driven with clear experience managing budgets, KPIs, and performance metrics

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Analyst

• Industries

  Data Infrastructure and Analytics

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